Ecommerce

For Halloween, Google Makes Bats Appear For Horror Movie Searches

Nightmare On Elm Street Google Search 4Not happy with just running an interactive Halloween logo today, Google also has an “easter egg” surprise. Searches for some horror movies bring up sleeping bats that fly away with a click.

For example, here’s what appears in a search for “Nightmare On Elm Street,” over the knowledge graph box about the movie:

Nightmare On Elm Street Google Search

Click on the bats, and they fly away:

Nightmare On Elm Street Google Search 3

These also appear for other films like “The Shining,” “Halloween 1978” and Aliens, as you can see below:

The Shining Google Search

Halloween 1978 Google Search

Aliens Google Search

 Here’s a video of the bats in flight:

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=Y04UtNav13I[/youtube]

Also be sure to play with today’s special Google Halloween doodle. Here’s a video of that:

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=CC2qKATc3Bw[/youtube]

Found other movies that bring up the bats? Please share them below!

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.