Ecommerce

Google’s Interactive “Happy Halloween” Logo For 2012

It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google!

At first the logo looks kind of sad, just a deserted street scene:

Google 1

 But as you click on the various doors, ghosts are revealed that begin to spell the Google logo:

Google 2

Eventually, you can spell out the entire name “Google” in ghosts, by clicking on doors:

Google
If the noise bothers you, click on the mute button by the tree in the lower right corner.

When you’ve opened all the doors, a black cat appears from the trash cans on the left slide. Click, and the cat jumps out to run across the screen, making all the ghost disappear and bringing up Google’s search results for “Happy Halloween!”

Here’s our video of the logo in action:

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=CC2qKATc3Bw[/youtube]

Over at Bing, by the way, there’s a scary haunted mansion:

Bing

Be sure to wait a moment, and you’ll see ghosts appear under the tree and fade, while another walks past the main window.

Also see our related stories today, For Halloween, Google Makes Bats Appear For Horror Movie Searches and Facebook Update Status Box Now Prompting Users With Halloween-Related Questions.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Danny Sullivan
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.