How to use social and forum data to inform next-level SEO strategies
Enhance your SEO using nontraditional data sources like TikTok, Reddit and Pinterest for real-time audience insights and market intelligence.
Topic: Halloween
Seasonal PPC: Your guide to boosting holiday ad performance
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more.
8 surprising social video trends
Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
SearchCap: Google service ads, local search & Halloween
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home services ads program rebrands, expanding to 30 cities by end of 2017Oct 31, 2017 by Ginny Marvin The program is now in 17 cities. A new app helps businesses […]
Halloween Google doodle tells the story of Jinx, the lonely ghost
To celebrate today's trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun.
Search in Pics: Halloween at Google, Cowboy Android statue & a scary but yummy Google cake
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google office ready for Halloween: Source: Instagram A scary Google cake: Source: Instagram Android cowboy statue: […]
Search in Pics: SEO Halloween, Google bomb, burger & basketball
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor basketball: Source: Instagram A Google nuclear bomb? Source: Instagram A branded Google burger meal: […]
SearchCap: SEMPO survey, HTTPS & Halloween
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Take the State of Search Survey from SEMPO & Search Engine LandOct 31, 2016 by Barry Schwartz Take the SEMPO survey and win access to SMX West and other excellent SEM-related […]
Halloween Google Doodle treats searchers to Magic Cat Academy game
Google is celebrating Halloween by replacing its logo with an interactive game filled with ghosts and a magic cat.
SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: AMP causing monetization frustration among some news publishersOct 28, 2016 by Greg Sterling Some publishers, such as CNN and The Washington Post, are having good experiences, however. Due to a […]
Search in Pics: Google bumper car, pop up stores & Halloween decorations
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source: Instagram Source: Instagram Really big Android: Source: Google+ […]
SearchCap: Bing Shopping Campaigns Updates, SEO For Local Businesses & Google’s Halloween Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Shopping Campaigns Get Several Pre-Holiday Updates Oct 30, 2015 by Ginny Marvin Mobile inventory, used and refurbished product ads support, and more are now available. SEO For Shops: The 12 […]
Halloween Doodle Turns Google Logo Into “Global Candy Cup” Video Game
Choose whichever witch you want to be, and fly through the Halloween night on your broom collecting candy while avoiding bats and ghosts.
Jet.com Dominating Halloween Costume Advertisers In Google Shopping
The e-commerce start-up is making a significant push with Product Listing Ads this Halloween season.
Bing Brings On Halloween With a Spooky Map, Cortana Costume Suggestions & A Horror Movie Game
Ask Cortana "What should I wear for Halloween?" or "Guess the horror movie" to play Bing's Halloween-themed game.
Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends
See when to expect click-through rates and costs to peak by product category and more.
SearchCap: Halloween, Google Tax In Spain & AdWords Features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Following Germany’s Lead Spain Passes Misguided “Google Tax” Anti-Piracy Law Given the saga of Germany’s ill-conceived and poorly implemented “ancillary copyright law” one would have thought that another European government wouldn’t […]
Search In Pics: World Series Game, Penguin Office & Halloween At Google
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Halloween Google Logos: Doodle Team Scares Up Six Different Designs For Today’s Homepage
Today’s Google homepage is ready for Halloween, dressed up with six different GIFs to mark the holiday. Also known as All Hallows Eve and All Saints Eve, Halloween has been around throughout the ages, with its beginnings often credited to the Celts who celebrated the day to mark the end of their Harvest season. Tonight, […]
SearchCap: Apple Maps Connect, Foursquare Data & Yahoo Search Personalized
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results Yahoo announced that Yahoo Search, as well as Yahoo Mail‘s Today section will now show you your upcoming […]
Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
Just as Google saw when looking at overall search data, AdGooroo discovered by looking at ad clicks on Google: Frozen’s Elsa is this year’s golden child of Halloween in the U.S. Of the $2.9 million advertisers spent on 1,128 Halloween costume keywords, paid search research firm AdGooroo found that Elsa dominated the $2.9 million advertisers […]
SearchCap: The Day In Search, October 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to […]
Bing Celebrates Halloween By Showcasing 6 Classic Hollywood Horror Movies On Its Homepage
To celebrate Halloween, Bing has turned its homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween released in 1978, The Shining, Alfred Hitchcock’s Psycho, Friday the 13th film series, and Poltergeist. Hovering over different elements on Bing’s homepage launches […]
Google Logo Dressed Up As A Halloween Witch Today
To celebrate the spookiest of all holidays today, Google has replaced its logo with an interactive image of a Halloween witch browsing her book of spells. By clicking the play button on the logo, the book transforms into a caldron and users are prompted to select a bone, potion, skeleton or apple to add to […]
Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs
Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowledge graph for Witch, you will learn that to defeat them, you just need to throw a […]
Play The Frank Zamboni Google Doodle
Google has a special worldwide logo, aka Doodle, for Frank Zamboni’s 112th birthday. The interactive Doodle allows searchers to play the Zamboni game by cleaning the ice after it is being used by children, hockey players and ice dancers. Frank Zamboni invented the Zamboni ice resurfacer in 1949, and it’s found on virtually every ice […]
For Halloween, Google Makes Bats Appear For Horror Movie Searches
Not happy with just running an interactive Halloween logo today, Google also has an “easter egg” surprise. Searches for some horror movies bring up sleeping bats that fly away with a click. For example, here’s what appears in a search for “Nightmare On Elm Street,” over the knowledge graph box about the movie: Click on the bats, […]
Google’s Interactive “Happy Halloween” Logo For 2012
It’s Halloween, and Google’s got a special logo to celebrate the day. Click away to reveal ghosts of the not-so-scary kind to spell out Google! At first the logo looks kind of sad, just a deserted street scene: But as you click on the various doors, ghosts are revealed that begin to spell the Google […]
Search In Pics: Chrome Beer, Bing Energy Drink & Yahoo’s Halloween
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
SearchCap: The Day In Search, October 31, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Strategy Tuesday, Improve Paid Search on Thursday – Webcasts this week Search Marketing Now, our sister site, will host two webcasts this week. Tomorrow, November 1, Maria Pergolino of Marketo […]
Google’s Halloween Logo Made Up Of 6,000 Pounds Of Pumpkins
There is a special Google logo on Google for Halloween today, the logo is a video of Google’s Doodle team carving the Google logo out of huge pumpkins. One of the pumpkins 1,298 pounds, and many of the others are over 1,000 pounds. Here is the video of the Google logo in action: Here is […]
SearchCap: The Day In Search, November 1, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko, The “Slashtag” Search Engine, Goes Live Blekko, the long anticipated search engine founded by Rich Skrenta, has finally opened to the public. The service offers an interesting way to “slash” […]
Scooby-Doo Google Logo For Halloween
Google has a very special Halloween logo for this year’s holiday. The logo is five different designs based around the classic Scooby-Doo cartoon. You can flip between the five different logos by clicking on the right arrow, clicking on the logo or clicking on the palm imprint under the logo. Here is a short video […]
2010 Halloween Costumes: Avatar, Iron Man, Lady Gaga & Snooki Are Hot!
What are you going as for Halloween? If you’re dressing as Lady Gaga or Jersey Shore’s Snooki, perhaps think again. According to both Google and Hitwise, those are among the most popular Halloween costumes out there. And for dog owners, Yahoo has a take on dog costumes. “Rising” Costume Stars, From Google Google’s annual blog […]
Those Special Google Logos, Sliced & Diced, Over The Years
I’ve been working on a project to classify all the special logos that Google has done over the years. Crazy? Perhaps a bit, but it’s interesting to see what Google has honored with special logos and the great increase in them recently. Besides, I like to organize things. Below, how Google’s special logos have evolved, […]
Search In Pictures: Halloween Edition
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.
Halloween ’09 From Google, Yahoo, Bing & Others
Today is Halloween and the search engines have logos up for the special day. Before I post the logos, here are some posts from others in the community on Halloween. Matt Cutts of Google had a holy costume. Google Blogoscoped noticed Google added trick or treat to their robots.txt file. Bing has a special visual […]
I Vant To Suck Your Bing
Here’s a post for a relatively slow Friday afternoon: two ads for Bing that vaguely tie in with Halloween. Halloween is generally speaking a children’s holiday. So first comes a “Bing Goes the Internet” video featuring elementary school children. Years from now this may qualify as a pop-culture nostalgia moment: [youtube]https://www.youtube.com/watch?v=EaFY7hVxjek[/youtube] And then a more […]
Search In Pictures: Halloween Pictures From Google, Yahoo & Ask.com
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more.