Hitwise Report: Bing Shopping On Rise Following Double Cashback

Hitwise is reporting that Bing Shopping moved up to 4th place (from 8th) in the comparision shopping tools category last week, rising to 11% weekly market share. Combining the recent Double Cashback offer from retailers listed on Bing Shopping and the fortunate timing of the annual Back-to-School shopping rush has moved their weekly market share up from just 4% of visits prior to last week.

chart courtesy of Hitwise

Overall, Hitwise reports that visits to Bing Shopping have increased 169% since the week ending June 6th (the week of the official Bing Shopping launch) – Bing confirms an 3x increase in visits from internal data during the same timeframe.

Also in that same timeframe, Yahoo! Shopping, Bizrate and Shopzilla, currently the top 3 shopping comparision engines, each saw a drop of 2-5% in market share. Meanwhile, the only other shopping search engines in the top 10 to experience an increase were NexTag and Pronto.

Bing.com was responsible for sending 18.32% of visits, of those, 66.81% were new visitors (had not visited in last 30 days) and traffic from MSN accounted for another 11.34% of visits. Of last week’s visits to Bing Shopping, Google sent 5.86% and Yahoo! Search sent another 3.54% – an interesting number to watch change in the coming months as the integration of Bing and Yahoo moves forward.

For additional numbers and data on upstream / downstream traffic related to Bing Shopping, read Heather Dougherty’s post at Hitwise.