Sign up for our daily recaps of the ever-changing search marketing landscape.
How Does Google Really Handle Flash Content?
Much was made earlier this year of Google’s announcement that they’ve improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren’t able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned.
More than three months after Google’s announcement, has anything really changed?
That’s the question Atlanta-based SEO Brian Ussery recently set out to answer. After conducting several case studies, Brian published the results in an article titled 2009 Google Flash SEO.
Here’s a brief summary of Brian’s tests:
- Does Google correctly associate Flash content with the right “parent URL”?
- Can Flash files accrue PageRank?
- How does Googlebot handle #anchors in Flash-based link URLs?
- Does Google translate text found in Flash files?
You’ll have to read Brian’s article for the answers to those questions. He also shares some Flash SEO tips at the end.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.