Video: Brian Ussery of Razorfish on SEO for e-commerce sites
We also talked about the new GoogleBot and some of the old days in the SEO industry.
Topic: Brian Ussery
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
Google Webmaster Guidelines Update Calls “Low Quality Guest Blog Posts” Spam
Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest blogging and posting around link building. Specifically when Google’s head of search […]
Robots.txt Celebrates 20 Years Of Blocking Search Engines
Today is the 20th anniversary of the robots.txt directive being available for webmasters to block search engines from crawling their pages. The robots.txt was created by Martijn Koster in 1994 while he was working at Nexor after having issues with crawlers hitting his sites too hard. All major search engines back then, including WebCrawler, Lycos […]
Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In
Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. The job description says: As Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the […]
SMX West 2011 Slide Video: What’s Really Important for Technical SEO?
What’s Really Important for Technical SEO? Presentations from SMX West, March 2011 How do you prioritize improvements to technical architecture? What will make the biggest impact? Is it really all that important to speed up client-side page load times? Server side load times? Change your IIS configuration to stop generating those default.aspx pages and case-insensitive […]
Preview Your Google Rich Snippets With Google Webmaster Tool
On May 12th, Google began supporting rich snippets in the search results. That meant Webmasters could mark up their HTML with richer data using microformats and RDFa and Google could then, if they deemed it to be appropriate, display the richer snippets in their search results. One of the issues on the webmaster front with […]
Google Enables Simpler SearchWiki Notes Sharing
Brian Ussery noticed Google has changed the way you can share your SearchWiki notes in the search results. If you are logged in to Google and you have notes on search results, you can share those notes with friends. Here is how: (1) Search on the query at Google and the results should show up […]
How Does Google Really Handle Flash Content?
Much was made earlier this year of Google’s announcement that they’ve improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren’t able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned. More than three months […]
Google Removes Directory Links From Webmaster Guidelines
Brian Ussery reported that Google has dropped two important bullet points from the Google Webmaster Guidelines. Those bullet points include: Have other relevant sites link to yours. Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.
The Google Quality Raters Handbook
Brian Ussery has discovered a revised copy of the Google Quality Raters Guidelines, which he archived on his own site. The documents are used by Google Quality Raters to aid them in classifying queries, measuring relevancy, and rating the search results. To do so, the Quality Rater must understand how Google works and this document […]