SEO for roofers: Six step guide to attract more leads
Learn proven SEO strategies to grow your roofing business. Get step-by-step tips to rank higher, attract local leads, and beat your competition.
Topic: Atlanta
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
The first systematic analysis of Google's invitation-only enhanced publisher profiles on Discover, based on monitoring 46,926 publishers.
Advanced AI prompt engineering strategies for SEO
Learn how to fine-tune prompts for precision and relevance, enhancing the efficiency of your AI-generated content.
5 useful GA4 dashboards for local SEO
Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
The Great Marketing Reshuffle: 618,000 marketers changed jobs in 2021
And why brands or agencies that are trying to hire right now may want to offer remote work. Spoiler: demand is huge.
New business openings nearly match pre-pandemic levels, Yelp says
However, most major cities actually experienced a decrease in openings.
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
YouTube may start showing ads on non-monetized videos; Snapchat launches Public Profiles for Businesses; Monday’s daily brief
Plus, Google expands ways to reach new and returning app users and update in-app event tracking
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
How to check Google search results for different locations
When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
RSAs: Are they living up to the promise? It depends
Marketers weigh in on what they're seeing from responsive search ads as Google tests making them the default search format.
Machine reservations: Google’s Duplex expanding to more Android, iPhone users
The technology appears to be ready for prime time as Google readies machine-based booking for categories beyond restaurants.
The new world of marketing
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, 91 percent of marketers at companies that outperform their competitors believe artificial intelligence is important to the future of their organizations. At the same time, only about a quarter of […]
Google asks SMBs if they’ll accept calls from Google Assistant
Google is testing business owner interest in receiving calls from an AI robot.
SearchCap: Moz with STAT & marketing automation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Open Marketing Cloud: Mautic’s flexible, budget-friendly marketing automation platformOct 10, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation […]
SearchCap: Google’s new local search world, Abraham Ortelius Google doodle & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to survive Google’s new local search world May 21, 2018 by Wesley Young Google has made some significant changes in the area of local search. Contributor Wesley Young gives an […]
Google home services ads program rebrands, expanding to 30 cities by end of 2017
The program is now in 17 cities. A new app helps businesses manage leads throughout the day.
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local search visibility.
Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage
Starting today, Google Maps users can tap the “find parking” button on the Android app to see a list of parking garages and lots in 25 US cities.
Online Advertising Glossary
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
Google Maps will tell you how hard it will be to find parking
Now you can plan enough time not just for driving to your destination but also the time it takes to park at your destination with the Google Maps app.
Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award
To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client's entire search presence.
Search in Pics: Google feng shui, weave & free Chromebooks
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google sending free Chromebooks to some?: Source: Twitter Google weave: Source: Google+ Google NYC feng shui? […]
Meet A Landy Award Winner: How Nebo Agency Won Best Overall Search Marketing Initiative
The agency's integrated approach to a client's major site redesign paid off with more traffic and conversions at a lower cost-per-lead.
Nebo Agency, iProspect Score Multiple Wins At 2015 Landy Awards
Inaugural Search Engine Land event honors the best in search marketing, raises $15,000 for two charities.
Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks
Having done pretty well with predictions for basketball, tennis and soccer, Bing turns its prediction engine loose on the upcoming NFL season.
SEMPO Names 20 Leaders From Locations Around The World To Drive SEMPO Cities Initiative
The new leadership will be charged with creating local communities to help educate and support search marketing professionals.
News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews' usability has driven huge adoption under the radar.
Bing Maps Adds Hundreds Of Streetside & 3D City Images; Plus New HD Aerial Images
Bing announced a large maps update today, where they have added hundreds of Streetside images, 3D city images and new high resolution aerial images. Bing Maps now has over a 100 cities that support Streetside imagery available across America. The images are available in these cities: Alameda County, CA Fresno, CA Richmond, VA, Anaheim, CA […]
SearchCap: Ripoff Report Returns In Yahoo, Google Shopping Campaigns, Bing Webmaster Roadshow
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four […]
Bing Webmaster Roadshow 2014 Takes Search Experts On 4-City Tour This Summer
Bing announced today it will be hosting the Bing Webmaster Roadshow 2014 starting next month, with stops in four cities including Chicago, Atlanta, Boston and Houston. In partnership with Inc. Magazine, the events will include panel discussions with Message Medium’s Maisha Walker, Bruce Clay of Bruce Clay Inc., aimClear founder Marty Weintraub, along with Bing […]
After Killing SES, Incisive Media Seems To Think “OMG” & Tries To Bring It Back
Incisive Media, which purchased the Search Engine Strategies conference when it was near the height of attendance, killed the brand entirely last year in place of a new ClickZ Live event. But now, after what seems to have been a disaster of the first ClickZ Live show, the company is scrambling back to revive SES. […]
SearchCap: The Day In Search, February 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
Martin Luther King, Jr. Google Logo Marks Holiday Honoring Civil Rights Hero
Today’s Google logo marks Martin Luther King, Jr. Day, a federal holiday recognizing the civil rights leader. The illustrated logo includes a profile of Martin Luther King, Jr., images of doves to represent King’s 1964 Nobel Peace Prize, and the Lincoln Memorial where King made his iconic “I Have a Dream” civil rights speech. Michigan […]
SearchCap: The Day In Search, October 4, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Searching For The Voice Of Siri: Voiceover Actor Susan Bennett Says, “It’s Obviously Me” A story on CNN.com claims that Atlanta voiceover professional Susan Bennett is the original voice of Siri, […]
SearchCap: The Day In Search, April 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville The data analytics firm Chitika has created an infographic showing search volume for the final four teams in […]
If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville
The data analytics firm Chitika has created an infographic showing search volume for the final four teams in this weekend’s NCAA basketball championship tournament. If search interest has any influence on game results, we’ll all be watching the University of Louisville men’s basketball team beating Michigan next Monday night at the Georgia Dome in Atlanta. […]
Google To Be Backdrop For Vince Vaughn, Owen Wilson Flick Filming Now
Ever wonder what it’s like being an intern at Google? Well, don’t look to an upcoming film, called “The Internship,” to provide much insight, even though the movie, starring Vince Vaughn and Owen Wilson, is set at the search giant, as reported by Search Engine Watch. The comedy, which Vaughn expects to garner an “R” […]
YP: Restaurants Remains Top Local Search Heading, Medical The Top-Spending Ad Category
Local publisher and ad network YP (the private-equity owned combination of AT&T Interactive and AT&T Advertising Solutions) has released its US-focused Q2 “Local Insights Report.” The data in the report are derived from searches conducted across the company’s multi-platform network: “563 million searches and nearly 11 billion impressions in Q1 2012 across the YP Local Ad Network’s 300+ online, mobile, […]