Microsoft Advertising

In-Line Search Term Reporting Coming to Bing Ads

Bing Ads announced it is working on adding a Search TermsBing Ads Logo Report to make mining search query data more accessible from within the Web UI.

Currently in the Web UI, search query data is only available under the Reports section. With the update, search terms reporting will be available in-line on the Keywords tab. Here’s a screenshot Bing Ads provided:

New Bing Ads Search Term Report

According to the announcement, there will also be filtering capabilities to find specific search queries and to filter out those queries that are already included as keywords in an ad group.

The Search Terms Report will eventually be available in the Web UI, Editor and API. To start, however, the report will be available on the WEB UI only. A specific launch date has not been released.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.