Industrial Strength: New Column From Search Engine Land
Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly […]
Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly at Search Engine Land.
Our Industrial Strength columnists are:
Jonathan Ashton, Vice President of SEO and web analytics for Agency.com
Eric Enge, President of Stone Temple Consulting
David Roth, Director of Search Engine Marketing, Yahoo!, Inc.
Tony Wright, founder & CEO of WrightIMC
In today’s debut article, Eric Enge explores the issues, consequences and options available when others bid on your brand or use your brand name in their ads. Read on in Using Competitive Intelligence To Protect Your Brand.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
About the Author
