Eric Enge on winning SEO, E-E-A-T, and adapting to AI
SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.
Topic: Stone Temple Consulting Corporation
Search Engine Land mentorship program partnerships announced
The mentorship program includes three PPC and three SEO mentorship matches.
Video: Eric Enge on building and selling his SEO agency
Also learn about why giving back to the community can return huge rewards.
Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’
"I don’t think we’ve even tapped the potential of what good content can do for a company."
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for ranking.
SearchCap: Ask an SMXpert, Stone Temple acquired, Google mobile results & more
From Search Engine Land:
Stone Temple Consulting has been acquired by Perficient
Stone Temple and its roughly 60 employees will continue to operate out of its Boston office.
Study: Google Assistant most accurate, Alexa most improved virtual assistant
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
Survey: People becoming less inhibited about using voice search in public
Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting.
SLIDESHOW: Photos from the 2017 Search Engine Land Awards Gala
Last week’s awards gala not only celebrated the winners in each category, but also was an evening of celebration for all finalists in attendance. An epic view of the Empire State Building, amazing entertainment by 45 Riots and fabulous fare made it an evening to remember in NYC. All thanks in part to Search Engine […]
New Google link study shows links are as important as ever for ranking well in search
A link study done three years in a row shows how links continue to be a powerful ranking signal and will likely remain that way.
Study: How (and why) Google ranks videos differently from the way YouTube does
According to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results pages, the ranking order between Google and YouTube varies 56.8% of the time.
Study argues Google Home 6X ‘more effective’ than Alexa, but will consumers care?
Amazon's assets, including distribution, brand loyalty, aggressive pricing and a more diverse product mix could trump Google Home's better performance.
New study on featured snippets within Google reveals growth & optimization techniques
Study shows nearly 30% of the Google results have featured snippets.
Report: Google Assistant bests rivals for questions answered and overall accuracy
Cortana was second for questions answered, Alexa second-best for accuracy.
New study confirms Google doesn’t use Chrome browser data to discover new URLs
GoogleBot did not visit a test page that Chrome accessed days before.
Google Assistant to roll out across newer smartphones
The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0.
Survey: Alexa the most frequently used assistant, Cortana seen as most accurate
Nearly 60 percent used voice because it was faster or easier than typing.
Survey: 60 percent of voice users want more answers and fewer search results
Making calls, searching, texting and map lookups were the most common use cases for voice.
Searchmetrics Google ranking factors study says content gaining while links losing in importance
Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com.
Sustainable competitive advantages in digital marketing
Columnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
New Google ranking study shows links are incredibly important to the ranking algorithm
Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.
The power of “Anchor Influencers”
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
Google Won’t Provide SEO Certifications To Webmasters Or SEO Companies
Google will likely never provide SEO certification, and here is why.
3 Google Patents You Need To Know About In 2016
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction
Contrary to some industry perceptions, Siri is apparently not the virtual assistant laggard, but the leader. That’s according to a hands-on user study conducted by Expert Exchange. Siri beat Google (Now) and Cortana in overall user satisfaction and across a number of specific tasks. Amazon Echo was not part of the study. While the number […]
Study: Rich Answers Showing Up For 8.6% More Google Queries This Year
Is there a potential problem in your search query? Yo, Google may solve it. Check out this study from Stone Temple that shows how Rich Answers are evolving.
Study: Despite Wikipedia’s Visibility Decline In Google, It Still Shows Up More Often Than Google Properties
A new study from Stone Temple Consulting validates previous studies showing Wikipedia's Google traffic is declining.
Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]
Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.
Study: Google Now Displays Rich Answers For 19.45% Of Queries
Rich answers are now displaying for targeted queries at a rate of 19.45% for targeted queries, according to a new study by Stone Temple Consulting.
Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It
According to a voice search study commissioned by Google, the most smartphone-obsessed teens are using voice search every day. However many adults feel self-conscious or embarrassed when they talk to their smartphones. The study found that 45 percent of US adults said they felt “like a geek” talking to their phones. (Yet this is what […]
Google (Now) Beats Siri And Cortana For Direct Answers — Study
Stone Temple Consulting (STC) published a study in which it compared mobile answers to “3086 different queries” on Siri, Google and Cortana to determine how each performed relative to the others. Google was the winner with more direct answers and more complete information. Eric Enge, who wrote up the results, says this was not a “personal assistant […]
It’s Over: The Rise & Fall Of Google Authorship For Search Results
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
SearchCap: Bing Ads Layout, Yelp Joins EU Google Antitrust & Twitter/Google Study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s EU Censorship Removes Links For More Than Just Names On Their Own It turns out that those in the European Union asking Google to “forget” links they don’t like that […]
Study: Why, When & How Often Google Indexes Individual Tweets
Figuring out when and why Google indexes a specific Tweet has long been a conundrum and point of angst for many SEOs. Of course Google does index Tweets, but the methodology has seemed like a total crapshoot — until now. The good folks over at Stone Temple Consulting have attempted to crack the Twitter indexation […]
Long-Term SEO: Sustainable Tactics, Strategies & Solutions
Last month, I attended the Long-Term SEO: How To Win For Years, Not Days session at SMX West. I have worked in the search industry since 1995. I have seen search engine optimization (SEO) trends and tactics come and go… and I’ve also seen fundamental, universal concepts get stronger and stronger over time. So what […]
Up-Close @ SMX West: Time To Think About Life Beyond Google
With algorithm updates happening more frequently than ever and Google continuously working to keep searchers on the result page, companies need to make a conscious effort to broaden their marketing efforts and move beyond Google. In the “Life Beyond Google: Diversifying Your Efforts” session at SMX West 2014, the speakers showed us how to do […]
How People Power (& Personalize) Bing’s Social Search
The good folks over at Stone Temple Consulting released an in-depth interview with Bing’s Principal Group Program Manager for Bing Social Search, Paul Yiu. The Bing social search team integrates social content and indicators into the search results to add both personalization and relevance to the search results. Bing currently ties in data from both […]
Using Competitive Intelligence To Protect Your Brand
Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive brand name, but it is not […]
Industrial Strength: New Column From Search Engine Land
Our newest Search Engine Land column, Industrial Strength, launches today. Industrial Strength is written by search marketers responsible for managing SEO for huge websites and running massive search advertising campaigns. Topics range from handling technical challenges to working with multiple key stakeholders and getting everyone to play nice together. The Industrial Strength column appears weekly […]