Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below.

Killer paid search tactics that every marketer needs to know

In this webinar, learn how to turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

Chat with SearchBot
Shutterstock 1247423101

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

Register today for “Killer Paid Search Tactics That Every Marketer Needs to Know, presented by Invoca.


About the author

Cynthia Ramsaran
Contributor
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

Get the must-read newsletter for search marketers.