How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
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How to use Amazon advertising’s dynamic bidding feature
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy.
More signs that Amazon is attracting bigger search ad budgets
CPG brands, in particular, are investing more in Amazon ads, but the marketplace is still a long way from catching Google and Facebook.
Teikametrics adds hourly bidding optimization for Amazon advertising
The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data.
3 ways to lower your Amazon advertising ACoS
Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here's how.
SearchCap: Google XML sitemaps, Amazon ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing sitemap XML with Google Search ConsoleFeb 8, 2019 by Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap […]
Key considerations for achieving success on Amazon
Expert tips for making the most of Amazon's advertising offerings and factors to manage before you even get started.
Amazon advertising attribution: Here’s how it works
There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.
Amazon adds customer acquisition metrics for Sponsored Brands campaigns
The "new-to-brand" set of metrics are also available for Amazon sellers' display and video ad campaigns.
Leveraging Amazon search ads in a time of rapid change
Amazon's advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement.
What Amazon Advertising’s big 2018 advancements will mean for 2019
The e-commerce giant's ad business continued to grow as it made significant updates to its advertising systems and capabilities.
Amazon product ads evolution: A harbinger of Amazon local advertising?
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your radar.
How to navigate Amazon’s sponsored brand ads updates
How have Amazon's changes to sponsored brand ads affected performance, and how should marketers adjust their strategies? Read on to find out.
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search.
80% of Amazon advertisers plan to increase budgets in 2019
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year.
Some large search budgets are moving to Amazon, say agency executives
A small survey of agencies found some advertisers are making large moves to Amazon advertising.
SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Deciphering search intent: 5 areas to get you started Sep 19, 2018 by Kristopher Jones Here are five ways to use search engine results and smart keyword research to help determine […]
Amazon now 3rd biggest digital ad seller in US
Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.