SearchCap: Taking pitches for SMX West, Amazon ads skyrocketing, Google AMP & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Deciphering search intent: 5 areas to get you started
  Sep 19, 2018 by Kristopher Jones
  Here are five ways to use search engine results and smart keyword research to help determine search intent for higher rankings.
• Amazon now 3rd biggest digital ad seller in US
  Sep 19, 2018 by Ginny Marvin
  Amazon is still far behind Google and Facebook, but its advertising business is expected to keep skyrocketing.
• Wanted: Session proposals for SMX West
  Sep 19, 2018 by Chris Sherman
  We want your input to help us plan our upcoming SMX West conference, which will be taking place January 30-31, 2019. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. 
• Google: AMP to use ‘consensus-seeking’ governance model
  Sep 18, 2018 by Greg Sterling
  Nearly 80 percent of AMP contributors are now third parties.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• How to choose the best content format for link building
  Sep 19, 2018 by Paddy Moogan
  Thinking about creating an infographic or GIF as a way to attract links? Here’s a list of pros and cons of different visual elements and their effectiveness at attracting links.
• Ask the SMXpert — Page speed, site migrations and crawling
  Sep 19, 2018 by Debra Mastaler
  Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations.
• Pinterest opens API to give brands more insights on influencer campaigns
  Sep 19, 2018 by Amy Gesenhues
  Pinterest adds eight influencer marketing platforms to its Marketing Partners program.
• 5 ways to leverage real third-party purchase intent
  Sep 19, 2018 by John Steinert
  If you’re looking for positive change in your demand generation performance, here are five ways to take advantage of the purchase intent resources available in your market.
  
• Survey surprise: 90% of consumers report being brand-loyal
  Sep 19, 2018 by Greg Sterling
  Product quality was the leading factor, but great customer service barely registered as a loyalty driver.
• Shopify now lets stores create AR experiences for iOS 12
  Sep 18, 2018 by Robin Kurzer
  The announcement comes on the heels of Apple’s release of iOS 12, which includes new functionality that provides AR experiences from within a web browser.
• Contextual ads are back (again)
  Sep 18, 2018 by Barry Levine
  A new report from contextual ad firm GumGum surveyed ad execs and found that content-based advertising has not succumbed to audience targeting.
• Sizmek re-enters TV ad space with an Advanced TV Initiative
  Sep 18, 2018 by Barry Levine
  The ad platform is now providing planning, deployment and reporting to connected, addressable and linear TV as it expands beyond web and in-app ads.

Search News From Around The Web:

• Phillip Barnhart on Twitter: You must now opt out of #GoogleAds location extensions., Twitter
• How to Improve Your Link Building Outreach Pipeline, Moz
• Increase ad competition with multi-size & fluid ads in AMP, AMP Fuel
• Jono does a site review: Cats Protection, Yoast
• Search Marketing 101: How to Track and Measure Your PPC ROI, MarketingBitz
• Search Marketing Scoop interviews with Jennifer Slegg and Christi Olson, YouTube
• The CRO and SEO Impact of Syndicated Reviews, Go Inflow
• Voice Search: Is It Worth Your Time?, SmokeHouseSEO
• Screaming Frog SEO Spider Update Version 10.0, ScreamingFrog

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

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