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How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify […]
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.
How social networks usurp Google’s local search dominance
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.
Finally! The 800 million ways Facebook gets serious about local business
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own page and Facebook’s own advertising products.
Search and direct mobile navigation surpass Facebook as traffic referrers
The shift is likely the result of Facebook algorithm changes, but other factors may also be at work.
Google rolls out new ID requirements for US political ads
Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress.
Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers.
5 conversion boosters to optimize your PPC campaigns
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How […]
7 marketing and promotion tactics to get your content discovered
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
Google’s growth in online local reviews continues to dominate, but…
Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews.
Federal Election Commission proposal toughens political ads disclosure rules
The rule would bring traditional media disclosure requirements to digital ads.
European press agencies push for licensing fees for their content from Google, Facebook
It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will.
Facebook Local is the social network’s stab at Yelp, Foursquare
Facebook’s new app lets people find nearby things to do and places to go.
Facebook third-party partnerships bring huge trove of used car listings to Marketplace
Hundreds of thousands of used cars now available as part of content expansion.
Facebook officially rolls out food ordering as part of longer-term commerce evolution
Facebook has been building a range of commerce tools and capabilities, many of which are directed at local and offline transactions.
Oculus looks to improve VR app discovery with content-based search
Oculus will roll out content-based app search for Gear VR and options for developers to promote app events, announcements.
A search marketer’s view of Facebook’s advertising platform
Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he's encountered in venturing into Facebook Ads territory.
Facebook will stop displaying Instant Articles within Messenger
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
Augmented Reality: Where are we now, and what does it mean for marketers?
With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers.
Facebook expands Marketplace categories and content in new push for growth
Businesses will now be able to have their content featured in Marketplace.
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
Improve your paid search & social through relationship marketing
Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.
Have Google and Facebook become unwitting tools of extremism?
Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both.
The trouble with truth
Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Web giants Google and Facebook seek to cut off revenues from fake news sites
These ad policy changes don't guarantee fake news won't continue showing up in the Facebook News Feed or Google search results.
Up close at SMX: Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results.
Google: Search the primary and most often used mobile shopping tool
Survey says nearly 90 percent of mobile consumers turn to search first.
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website may soon not be enough to get users to patronize your local business if it doesn’t deliver a fast and positive user experience. Wesley Young takes a look at the latest data and developments with regard to mobile websites.
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.
Six Trends Shaping Location Marketing In 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
Facebook Launches Events Discovery To Help iOS Users Find Nearby Events
The new mobile feature, available for people in 10 major US cities, is the leading edge of Facebook's effort to improve the Events product.
Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area.
6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
Now that Facebook's Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search.
Facebook Adds Public Posts To Search, More Frequent Updates May Be Coming
Facebook has announced some incremental search improvements and a new “channel” for its newsroom (Search FYI) that will provide updates on the evolution of search at Facebook. This suggests to me that we’ll be seeing more “search activity” going forward. In a blog post announcing the improvements, Tom Stocky, Facebook’s VP of Search, said that […]
Social Profile SEO: Optimizing For Rankings & Search Visibility
Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well.