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New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses.
Instagram announces payments in chat
Sellers can send payment requests through the IG chat feature, allowing both parties to communicate and track orders.
Instagram Subscriptions test adds 3 new features
The new features are now available to thousands of creators and will give them the ability to provide exclusive content to paid subscribers.
Forecasting web traffic using Google Analytics and Facebook Prophet
Learn how you can predict traffic changes and forecast when periods of stagnation or negative growth are to be expected.
Facebook testing new sidebar, channels for groups
The new features aim to make it easier for users to find and participate in group discussions, events, and experiences.
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.
HUD settlement changes the way Meta delivers housing ads
Meta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes
The Basic ads may work for brand advertisers but not so well for any companies that need granular targeting and lead generation.
Webinar: Benchmark your social media performance for a competitive edge
Get the trends and real-life examples of brands outperforming on social.
Virtual environment optimization (VEO): The next evolution of SEO?
Are the worlds of virtual reality, augmented reality, the metaverse, commerce and SEO converging? Learn what the latest trends reveal.
Facebook confirms ‘massive ranking failure’
A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users' news feeds.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
Facebook warns publishers to avoid ‘watchbait’ tactics
These tactics will result in fewer recommendations, less views and limited ranking. Learn how to avoid what Facebook considers watchbait.
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
Facebook says short posts have the most views while hate speech drops on platform
The third quarter transparency reports give us more insight into the platform, but it’s unclear whether the company’s wide-ranging efforts to restore its reputation will have the desired effect.
Instagram opens Stories link sticker to all users
If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Facebook Ads announces new performance, reporting and measurement products in light of iOS privacy changes
These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy.
Search results, but without the search results page; Thursday’s daily brief
Plus, leaked documents suggest Amazon is abusing its position in India.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
Instagram is adding more e-commerce support with ads in the Shop tab
The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out globally to users in the coming months.
Instagram is disabling interest and activity-based targeting of underage users
Advertisers’ targeting options for users under 18 will be limited to age, gender and location.
Facebook testing virtual reality ads in Oculus VR
This opportunity may be perfect for many advertisers to reach a new or specific type of audience if the tests go well.
Facebook Import is now available in Microsoft Advertising
Advertisers can import up to 10,000 campaigns for each account.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Facebook revenue almost doubled: Here’s what it means for advertisers
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences.
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it
Last year, Google passed digital service taxes onto advertisers in the UK, Turkey and Austria, and it’s likely to do the same in the U.S. as well.
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020.
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can […]
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
Why Pinterest moved beyond CTR to understand ad engagement Relying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives. Instead, Pinterest explains, it developed […]
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]