LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers
LinkedIn Reserved Ads let you lock in top-of-feed placement, boosting visibility, engagement, and predictable reach for B2B campaigns.
LinkedIn is rolling out Reserved Ads to all managed accounts, allowing marketers to secure the first ad slot in the feed for guaranteed, premium visibility.
What’s new. Reserved Ads allow advertisers to lock in top-of-feed placement at a fixed rate, delivering predictable delivery, consistent reach, and a stronger share of voice. Early results show up to 75% higher dwell time, 88% higher view-through rates, and 99% of forecasted impressions delivered, according to LinkedIn.
How it works. Reserved Ads run in LinkedIn’s most visible feed placement and support most Sponsored Content formats (including Video, Single Image, Carousel, Document, Thought Leader, and Event Ads). Advertisers reserve inventory and pricing through their LinkedIn account representative.
Why we care. LinkedIn Reserved Ads guarantee top-of-feed placement, driving higher visibility, attention, and engagement. This premium position cuts through B2B feed noise, boosting recall and early-funnel impact. Fixed pricing and predictable delivery also make planning easier while helping marketers build stronger retargeting audiences for future conversions.
The big picture. LinkedIn is positioning Reserved Ads as a bridge between brand and demand. By anchoring awareness campaigns at the top of the feed, marketers can build higher-quality retargeting pools. LinkedIn reports up to a 101% lift in mid-funnel engagement when audiences are first warmed with Reserved Ads.
The announcement. Claim Your Top Spot in the Feed With LinkedIn Reserved Ads
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