SEO

Lycos Sold For $36 Million

Lycos, that old search engine, was reportedly sold for $36 million.

Ybrant Digital, an Indian-based digital marketing solutions company, bought Lycos from Korean-based Daum. Daum purchased Lycos back in 2004 for $95.4 million—and that was a mere fraction of the of the $12.5 billion Spanish telecom company Terra paid for Lycos at the peak of the dotcom madness in May 2000.

Lycos claims it is still a major property, attracting 12 to 15 million monthly unique visitors in the United States, making it one of the top 25 Internet properties worldwide with 60 million unique global visitors.

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Daum India Korean Lycos Mergers and acquisitions Search engine Spanish The dot-com bubble in the United States Tribune Media United States
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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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