Microsoft Advertising Network campaigns expand to Facemoji

Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia.

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The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app.

Ads are now available in four markets; the U.S., the UK, Canada, and Australia.

What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety of emojis and creative tools. It has more than 550 million global downloads, and is available in more than 190 countries and regions for free on Android and iOS. 

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Why we care. This collaboration provides brands with more opportunities to reach larger audiences in these markets, increasing the chances of conversion and a higher return on investment.

First look. Microsoft shared a preview of how ads will be served within the Facemoji platform:

Facemoji

Deep dive. Read Microsoft’s announcement in full for more information.


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About the author

Nicola Agius
Contributor
Nicola Agius is the Director of SEo and Discover at Reach PLC. Previously, she was Paid Media Editor of Search Engine Land from 2023-2024. She covered paid media, retail media and more. Before this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company's editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book Mastering In-House SEO.

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