Sign up for our daily recaps of the ever-changing search marketing landscape.
More People Now Using Mobile Apps Than Browser — comScore
Traffic measurement firm comScore released its latest mobile subscriber market share report for November. What it shows is that Android continued to gain (3.1 share points vs. August). But so did the iPhone, likely powered by sales of the iPhone 4S. All other platforms lost ground.
Android handsets now represent nearly 47 percent of the US smartphone market, while the iPhone is just under 30 percent. The comScore data doesn’t reflect iPod Touch or iPad devices.
The firm also said that 39 percent of the US mobile population owned smartphones. This stands in contrast to Nielsen’s 44 percent estimate, which puts the actual number at more than 100 million people.
What’s perhaps most interesting, however, about the data in the report is the fact that it shows (I believe for the first time) more people used apps than used the mobile browser.