Ecommerce

New Purple Yahoo Logo To Demonstrate Its New Start?

Yahoo's New LogoTechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple color.

Danny and I wonder if the new logo, if it happens, might be part of Yahoo trying to assert its independence by showing Yahoo purple. It is official that Yahoo is no longer in talks with Microsoft and there are rumors that Google and Yahoo will be announcing a search partnership in about 20 minutes.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.