How to train Claude to sound like your brand
If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style.
Topic: Corporate identity
Alignment for LLM visibility is incredibly complex, but doable
LLMs expose brand misalignment instantly. Discover how inconsistent messaging raises costs, kills visibility, and what brands must do to realign and win in AI search.
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.
Why video is key to building brand identity and engagement
Learn the value of building your brand through video, with tips on content types, production strategies and more.
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
How to create brand style guidelines and why you need them
If you want consistency in your brand content and presence, you need to create brand style guidelines. This guide will explain how.
8 dangers of copying another brand’s SEO
When trying to match what high-ranking competitor sites are doing, there is a risk of going overboard. Watch out for these SEO pitfalls.
Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
How businesses of all sizes can embrace social media
It’s time to pivot from traditional to social media marketing.
In the story of David and Goliath, be David: How to Amazon-proof your business
Strong brand identity, online presence, and key differentiators are the slingshots that take down Goliaths.
What Is Instagram?
Instagram is a free photo and video sharing social network, created in 2010 and acquired in 2012 by Facebook. Since its inception, Instagram has been through various – minor or major – transformations, and is now one of the most popular and used social networks. Anyone can sign up for it for free. While it […]
Know your site. That’s how you stay ahead of algorithm updates
RankRanger’s Mordy Oberstein discusses a common trait among sites that lose after an algorithm update and ways to strengthen your site’s identity.
What is brand marketing?
There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]
How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen years worth of online brand equity, HomeAdvisor.com’s CEO Chris Terrill and CTO Brandon Ridenour understood switching the […]
Google Removes Mashable, Sesame Street & Other Prominent Accounts From Google Plus
Some of the biggest company/brand accounts on Google+ have now — finally, some might say — been removed. The Google Plus pages for Mashable, Ford and Sesame Street are all gone. Our own Search Engine Land page has also been removed. Mashable was, according to SocialStatistics.com, the No. 4 most popular account on Google+ with […]
Google: Hold Off On Creating Business Profiles On Google+, “Non-User Profiles” Will Be Shut Down
Tonight Christian Oestlien, the Ads Leads for the Google+ Project, posted a message along with a brief YouTube video about future Google+ plans on his Google+ account. The video is just over a minute, but Christian covers a variety of topics. The most important of which is that users should refrain from creating business profiles. […]
Business Photos Help Build Google Places/Maps Brand Identity
Google’s effort to bring photographers to local businesses to capture interior and exterior images now bearing fruit. The company announced that the images that its contractors have been collecting (all over the world) are now online: Starting today, the images we’ve taken as part of the pilot can be viewed on the Place pages of […]
Bing Logo The Worst Identity of 2009, According To Brand New
Under Consideration’s Brand New division posted their best and worst identities of 2009. Guess who made the top of the list for the worst identity? Bing, bing, bing – you got it, it was Microsoft’s new brand for their search engine – the Bing logo. Honestly, I am not sure how reputable the Under Consideration […]
What’s In A Brand? AOL Becomes “Aol.”
One wonders how much the branding consultancy Wolff Olins was paid to help create America Online’s new “brand identity.” Over the weekend the about-to-be-independent company revealed its new brand and brand philosophy. The major change (so far) is the move from uppercase to lowercase letters: from “AOL” to “Aol.” Here’s how the release describes that […]
New Purple Yahoo Logo To Demonstrate Its New Start?
TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple color. Danny and I wonder if the new logo, if it happens, might be part of Yahoo […]
Making a Good Impression With About Us Pages
Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance salesmen and other small business owners, I hand out my business card. Most of these merchants have actual places I can visit, while all I have are pages they […]
Google Gets A Tag Line: “Search, Ads & Apps”
To my knowledge, Google never had a tag line. Yesterday, it announced it had gained one: "Search, Ads & Apps." But wasn’t the tag line "Don’t Be Evil?" Or wasn’t it something about organizing the world’s information? Come along, and I’ll try to sort it out. Google has a mission page, and the long-standing stated […]