One Month In, Google+ Sees First Traffic Dip As Total Visits Drop 3%

New numbers released by Experian Hitwise show the first traffic drop for Google’s social networking service, Google+.  The drop occurred on the week of July 23rd as Google+  saw 1.79 million total visits compared to the 1.86 million the previous week.  Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits […]

Chat with SearchBot

New numbers released by Experian Hitwise show the first traffic drop for Google’s social networking service, Google+.  The drop occurred on the week of July 23rd as Google+  saw 1.79 million total visits compared to the 1.86 million the previous week.  Google+ had been steadily building traffic and did have a monster week on week of July 16th where total visits were up 283%.   Even in the week of July 16th, the traffic drop was starting to show:

Google+Traffic

In addition to the drop in total visits, the average time spent on Google+ decreased as well.  Last week the average time spent was down 10% from 5 minutes and 50 seconds to 5 minutes and 15 seconds.

One area that did increase is in upstream traffic via search engines.  40% of the total upstream traffic came from search engines, up 8% from the previous week.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing industry for nearly 20 years. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Get the must-read newsletter for search marketers.