OneRiot Launches RiotWise Ad Network For Real-Time Search
OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications. Partners during the pilot phase included Digsby […]
OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications.
Partners during the pilot phase included Digsby and UberTwitter, among others, while advertisers included sports networks, news organizations, and entertainment sites. Here’s an example of ads from the program being shown in OneRiot’s feed, tied to the “Conan O’Brien” trending topic:
OneRiot says the RiotWise ads have been performing at 3-4 times industry standard CTR for ads in realtime web apps. Says OneRiot GM Tobias Peggs: “Our ads make sense to buyers, make sense to users, and transparently deliver revenue to developers across the realtime web ecosystem.”
Today’s launch makes RiotWise available to all developers via the OneRiot Developer Network.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
