OneRiot Launches RiotWise Ad Network For Real-Time Search

OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications. Partners during the pilot phase included Digsby […]

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OneRiot has announced the full rollout of RiotWise, a service that it calls “the first ad network for the realtime web.” Today’s launch follows a pilot phase that the company says was successful in allowing developers to monetize mobile apps, desktop clients, social search engines, and similar applications.

Partners during the pilot phase included Digsby and UberTwitter, among others, while advertisers included sports networks, news organizations, and entertainment sites. Here’s an example of ads from the program being shown in OneRiot’s feed, tied to the “Conan O’Brien” trending topic:

riotwise

OneRiot says the RiotWise ads have been performing at 3-4 times industry standard CTR for ads in realtime web apps. Says OneRiot GM Tobias Peggs: “Our ads make sense to buyers, make sense to users, and transparently deliver revenue to developers across the realtime web ecosystem.”

Today’s launch makes RiotWise available to all developers via the OneRiot Developer Network.


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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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