7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
Steer your LinkedIn ad campaigns away from pitfalls. Learn tips for sidestepping B2B targeting, creative and optimization issues.
Topic: Mobile marketing
How to get more out of your email marketing with SafeOpt
Enhance your marketing strategy and get more out of your email campaigns with these insights.
The future of local marketing: Promote your business and convert customers for life
In this live webinar, learn how messaging has evolved over the last decade, and how customer preferences impact local businesses.
Keep your customers coming back with these top 5 journeys
Reach your customers with captivating, personalized messaging.
Report: Insights-led engagement for the mobile-first consumer
Brands are adopting tools that offer richer consumer behavior insights and engage them with personalized messages across mobile, email and the web.
Pick up the phone, Neo. Why Call Analytics Is One of the Most Underrated Marketing Strategies.
Take the red pill and download our free guide to understand call analytics use cases, benefits and key vendors to drive inbound call revenue.
SearchCap: Google Smart Bidding, SEO content style guides & Google’s 20th anniversary
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds Smart Bidding for Search PartnersSep 25, 2018 by Ginny Marvin Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. How to create a style […]
Sharpen your digital marketing skills with an SMX Advanced workshop
Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there. Join us in Seattle on Monday, June 11, for a deep dive into one of six […]
SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: April Fools’ Day 2018: Google, Amazon & more have fun over the weekendApr 2, 2018 by Barry Schwartz April Fools’ Day 2018: Google, Amazon & more have fun over the weekend […]
Delivering optimized media-rich content for mobile
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was made popular nearly 100 years ago in an article about the power of images in advertisements, and the sentiment rings just as true in today’s always-on digital age. […]
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
Book now for SMX West — Early Bird rates expire this week!
Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now! The most sophisticated SEO and SEM practitioners from across the country and around the […]
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour […]
Google rolls out previously announced ‘Landing Pages’ mobile assessment tool
Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.
Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
320×50 – Mobile Leaderboard
What is a 320×50? The 320×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 320 pixels wide by 50 pixels tall. This ad size is known as a Mobile Leaderboard or Smartphone Leaderboard. It is the big brother of the 300×50, which is known as a Mobile Banner. A 320×50 ad unit is most commonly […]
300×50 – Mobile Banner
What is a 300×50? The 300×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 300 pixels wide by 50 pixels tall. This ad size is known as a Mobile Banner or Smartphone Banner. It is the little brother of the 320×50, which is known as a Mobile Leaderboard. A 300×50 ad unit is most commonly […]
Survey: 43% of marketers say 75% of their content isn’t being consumed
Enterprise survey shows big gap between awareness and execution.
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
Meet a Landy Award winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives
Razorfish didn't miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain.
Take the State of Search Survey from SEMPO & Search Engine Land
Take the SEMPO survey and win access to SMX West and other excellent SEM-related prizes. Oh, and you'll also help out the industry as a whole.
SearchCap: Google PLA changes, hotel search & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers new hotel search filters, deal labels and airline price trackingJul 12, 2016 by Greg Sterling New tools are intended to respond to increase in mobile travel traffic and bookings. […]
SearchCap: Apple Maps, AdWords spend & SEO trends
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps becomes a platform with new extensions for third-party appsJun 13, 2016 by Greg Sterling The move parallels Apple’s decision to open up Siri and Messages to developers. Here’s my […]
SearchCap: Google local ads, Google searches podcasts & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Serial fans rejoice — You can now listen to podcasts directly in Google app on AndroidApr 20, 2016 by Amy Gesenhues Google says users can pick from thousands of podcasts, including […]
SearchCap: Google AdWords revamp, Google Maps iOS Spotlight & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is completely redesigning AdWords: Offers first peek Mar 28, 2016 by Ginny Marvin The now-legacy platform will be undergoing a redesign process to make it easier to navigate and use. […]
SearchCap: Bing Ads Tour, Facebook Event Search & AdWords CPC
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Launches Guided Tours In Web InterfaceDec 18, 2015 by Ginny Marvin Walk through setting up retargeting lists, automated rules, campaigns settings and more. The Search For An Optimal AdWords […]
[Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27
Tips for being present and relevant in motivated mobile consumers' moments of need.
Transform Your Searches into Sales — No Tricks, Just Treats
Just in time for Halloween! Kick-off the holiday shopping season with this October 27 webcast.
Act Now: SMX East Rates Increase Saturday
SMX East rates increase Saturday. Register now for lowest rates! Here’s what’s in store: 50+ sessions, keynotes and clinics featuring results-producing tactics on paid search, SEO, analytics, mobile and social media; panel discussions, single-speaker TED-style presentations and interactive Q&A sessions that solve the search marketing challenges you’re confronting and inspire you with new ideas; networking events where you’ll share experiences […]
SearchCap: Search In Bing Maps, Google Patent Search & PPC On Mobile
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report] Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to […]
Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout
In the age of "Mobilegeddon," local search and analytics experts give insights on the growing importance of mobile search and mobile site design. Columnist Will Scott recaps.
Why You Should Attend Local Search And Geo-Marketing Intensive At SMX West
SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94 percent of conversions happen […]
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Suggesting Firefox Users Change Their Search Engine & Home Page Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, […]
SearchCap: Bing Ads Campaign Planner, Yahoo Firefox Surge & Local Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Grow PPC Revenue Without Tanking ROI Columnist Amanda West-Bookwalter shares her tips for improving paid search campaigns while keeping ROI steady. Was Your Site Hit By Google’s Panda Or […]
SearchCap: Google & Apple Safari Partnership, Yahoo Test Ads & Google International Targeting Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s […]
The Most Popular Presentations Of SMX Advanced 2014
SMX Advanced this June was, as usual, rich in forward-thinking strategy and tactical advice from experienced leaders in SEO, social media, PPC and mobile marketing. Expert marketers and industry insiders including Bing’s Anna Hughes, Bigdoor’s Joanna Lord, Disney’s Jeff Preston and even yours truly took the stage, each to share their unique experience and knowledge […]
Google Issues Best Practices For Shopping Campaigns Ahead Of This Summer’s Big Transition
With Shopping Campaigns becoming the default campaign type for running Product Listing Ads on Google by the end of August, the search giant has issued a best practices whitepaper to help marketers make the transition. The main points the paper dives into are product feed optimization and updates, Shopping campaign structure, bidding and mobile recommendations. […]
Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY
When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted to embrace a mobile-first approach that has since trickled down […]