Search Engine Land
  • SEO
    • > All SEO
    • > What Is SEO?
    • > SEO Periodic Table
    • > Google: SEO
    • > Bing SEO
    • > Google Algorithm Updates
  • PPC
    • > All PPC
    • > What is PPC?
    • > Google Ads
    • > Microsoft Ads
    • > The Periodic Tables of PPC
  • Focuses
    • > Local
    • > Commerce
    • > Shopify SEO Guide
    • > Content
    • > Email Marketing Periodic Table
    • > Social Media Marketing
    • > Analytics
    • > Search Engine Land Awards
    • > All Focuses
  • SMX
  • Webinars
  • Intelligence Reports
  • White Papers
  • About
    • > About Search Engine Land
    • > Newsletter
    • > Third Door Media
    • > Advertise

Processing...Please wait.

Search Engine Land » Google » Google Ads » Google Shopping Ads » Purchases on Google quietly opens beta for requests in US

Purchases on Google quietly opens beta for requests in US

US merchants can now request access to Google's "buy button" program.

Ginny Marvin on May 17, 2017 at 9:47 am

Kashin / Shutterstock.com

Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday.

Google hasn’t made an announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center, which is accessible from the three-button menu drop-down.

Google unveiled the Purchases on Google pilot nearly two years ago, in July 2015. The Shopping ads, tagged with “Buy on Google,” display on Android devices. Users with Google Wallet set up can make a purchase from a Google-hosted landing page after clicking on the ad. UGG and Under Armour are among the brands that have been participating in the pilot. Here is an example of an ad from UGG spotted last week:

Google has remained pretty quiet about the testing, and it’s somewhat surprising to see it opening up at this time. The program has faced its share of challenges that come with integrating multiple systems, from tracking issues to data integrations to retailer concerns about being able to market to customers that buy via Google. Impression volume for these ads remains relatively low — in roughly the 20-30 percent range, I’ve been told by people involved in the pilot. However, Google extended the program to tablets a few months ago, added availability to more retail categories, and customers are now opted in by default to receive marketing and promotions from the retail.

The closed beta is open to US retailers only at this time. Those interested can request access through Merchant Center or by filling out the request form here.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


New on Search Engine Land

    SEO reporting to impress: How to successfully report your SEO process, efforts and result

    9 ways to become an SEO problem-solver

    More FAQ rich results being displayed in Google Search

    Webinar: Benchmark your social media performance for a competitive edge

    Google releases May 2022 broad core update

About The Author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

ContentGoogleGoogle AdsGoogle ShoppingGoogle Shopping AdsPPC

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

The SMX Conference logo.

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

March 8-9, 2022: Master Classes (virtual)

June 14-15, 2022: SMX Advanced (virtual)

November 15-16, 2022: SMX Next (virtual)

Learn More About Our SMX Events

The MarTech Conference logo.

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

Start Discovering Now: Spring (virtual)

September 28-29, 2022: Fall (virtual)

Learn More About Our MarTech Events

Webinars

Benchmark Your Social Media Performance For a Competitive Edge

Take a Crawl, Walk, Run Approach to Multi-Channel ABM

Content Comes First: Transform Your Operations With DAM

See More Webinars

Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

Enterprise Sales Enablement Platforms: A Marketer’s Guide

Enterprise Digital Experience Platforms: A Marketer’s Guide

Enterprise Call Analytics Platforms: A Marketer’s Guide

See More Intelligence Reports

White Papers

The State of Influencer Pricing

How to Measure Influencer Performance

Reputation Management For Healthcare Organizations

Unlock the App Marketing Potential of QR Codes

Realising the power of virtual events for demand generation

See More Whitepapers

Receive daily search news and analysis.

Processing...Please wait.

Topics

  • SEO
  • PPC

Our Events

  • Search Marketing Expo - SMX
  • MarTech

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2022 Third Door Media, Inc. All rights reserved.