Q1 Online Ad Revenues $7.3 Billion, Search Nearly Half

The IAB announced this morning that online ad revenues were $7.3 billion in the US in Q1 2011. This is a 23 percent increase over the same period last year. In 2010 total online revenues were $26 billion according to the IAB. For the full year 2010 (graph below) paid search constituted 46 percent of […]

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The IAB announced this morning that online ad revenues were $7.3 billion in the US in Q1 2011. This is a 23 percent increase over the same period last year. In 2010 total online revenues were $26 billion according to the IAB.

Screen Shot 2011 05 26 At 7.33.24 AM

For the full year 2010 (graph below) paid search constituted 46 percent of total online ad revenues. If that’s still the case it would mean that Q1 2011 search revenues are roughly $3.35 billion.

Screen Shot 2011 05 26 At 7.34.59 AM

Assuming about 25 percent growth overall this year, 2011 online ad revenues could reach $31 or $32 billion. That would mean 2011 search revenues would be nearly $15 billion.


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About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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