Agentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Topic: Interactive Advertising Bureau
The collapse of attribution
AI search is breaking click-based attribution. Here’s how to measure visibility, demand and business impact.
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest ad channel in 2025, but growth slowed as advertisers shifted spend to newer, AI-driven formats.
AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
How to balance speed and credibility in AI-assisted content creation
AI tools can accelerate content workflows – but without governance, accuracy, and human oversight, quality and trust quickly erode.
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
Microsoft Advertising will start enforcing Consent Mode in May
Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.
What is an ad impression and why are they important to track?
An ad impression is counted each time your ad is shown to a user. Learn why they matter in this guide.
2025 predictions for top B2B paid media channels
What's next in B2B advertising? Dive into Google's market shifts, LinkedIn’s UX improvements, Reddit’s testing advancements, and more.
YouTube SEO fundamentals: What you need to know
YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.
7 reasons you can’t rely on third-party cookies
Cookie-reliant measurement is falling short. It's time to diversify your marketing strategy for more accurate attribution and insights.
Google releases Ad Manager API v202408
Google adds contextual targeting options, supply chain diagnostics tools, and updated reporting dimensions to enhance ad placement precision.
Advertisers react to Google keeping cookies on Chrome
Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.
How to evolve your PPC measurement strategy for a privacy-first future
Overcome cookie limitations, leverage first-party data and implement diverse attribution methods for accurate insights.
U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
Google hits back at report criticizing the Privacy Sandbox
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses.
Google Analytics 4 adds new consent mode setting section
Setting up consent mode and ensuring GA4 is receiving consent signals should now be a little bit easier and faster.
Reminder – Google is updating ad-serving requirements in the UK and Europe
If your campaigns in these regions don't meet the updated criteria, Google may stop serving your ads.
Google is updating its Video publisher policy
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
How Georgia-Pacific uses retail media networks to reach customers
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
U.S. paid search spend forecast to hit $110 billion in 2023
Within search, retail media networks (RMNs) are a rising star – it is projected to be near $30 billion in spending this year.
U.S. search ad revenue hit a record $84.4 billion in 2022
Search continues to account for the largest share of digital ad spending, with revenues up 7.8% year on year.
Brand safety in video game advertising
Here's how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers.
4 new rules for PPC ad creative
Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process.
This day in search marketing history: March 11
Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, interest-based advertising and more.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Google gives publishers new ways to control their first-party data
Google is giving publishers updated features and control of their first-party data and how they can share it with their ad partners.
Start structuring your privacy-focused PPC measurement plan now
The deprecation of third-party cookies in Chrome is fast approaching. Here's a timeline to help you build a new measurement framework.
U.S. search ad revenue grew 33% to $78 billion last year
Digital ad revenue experienced tremendous growth in 2021, according to the IAB. Search continues to be the leading format.
Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges
While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.
Google kills FLoC, introduces Topics API as its next-gen targeting tech
The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Connected TV strategies to capture New Year’s resolution shoppers
The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected TV.
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game plan.
A Corona Xmas: Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local store
Traditional media suffer as digital ad spend grows in 2020 forecast shows
Paid search and social are the big winners of shifting budgets.