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Quora introduces Broad Targeting, says audience hits 300 million monthly users

Ginny Marvin on September 21, 2018 at 3:59 pm

Question and answer platform Quora says it now has an audience of 300 million monthly unique users, that’s up from 200 million reported last year. The company also announced the launch of Broad Targeting. With this targeting option, ads run across the platform and adapts its targeting as the system learns which audiences engage with the ads.

Why you should care

Quora may not rival giants Facebook or Google with audiences in the billions, but to put Quora’s audience of 300 million monthly users in perspective, Twitter reported 335 monthly active users (MAU) in Q2; Reddit claims to have 330 million MAU; and Pinterest said this month it has 250 million MAU. For marketers evaluating so-called second-tier platforms, Quora’s reach puts it squarely in the mix.

Also, Quora’s new Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action.

It’s worth noting that Quora’s ad business is just over a year old. The company has staffed up with ex-Facebook and Google advertising folks who have quickly built out Quora’s ads platform with relatively sophisticated features for a new platform, including multi-event conversion tracking, retargeting, and lookalike targeting. Other targeting options include Topic, Question and Interest targeting.

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.