Rumors of Impending Facebook Music

Facebook already has taken on LinkedIn, as the past-college crowd has started using it for professional networking, and starting next week, Facebook may take on MySpace’s hold on the music scene. Rumors abound that Facebook Music will be announced at ad:tech in NY next week. Word is that Facebook is in discussions with major music […]

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Facebook already has taken on LinkedIn, as the past-college crowd has started using it for professional networking, and starting next week, Facebook may take on MySpace’s hold on the music scene. Rumors abound that Facebook Music will be announced at ad:tech in NY next week. Word is that Facebook is in discussions with major music labels about a new layer in the social networking service that would enable each band to have a profile on Facebook (at a location such as www.facebook.com/bandname). The profiles would showcase videos, music, pictures, and ways for fans to interact with each other.

(MySpace may be countering by joining Google’s OpenSocial alliance, if rumors reported by Silicon Valley Insider prove to be true.)

Of course, we’ve heard this rumor before, but it makes sense that Facebook would evolve in this direction, both because it’s worked so well for MySpace and because Facebook music applications (such as iLike) have been so successful. This would be the first time that Facebook would allow non-individual profiles. A variety of groups and companies would likely welcome this move as the first step in allowing new profile types.

Additional discussion at Techcrunch and Mashable.


Postscript Barry: Checkmate? MySpace, Bebo and SixApart To Join Google OpenSocial (confirmed) from TechCrunch reports “MySpace and Six Apart join Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle as announced Google partners.” Checkmate indeed.


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Vanessa Fox
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Vanessa Fox is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

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