Topic: Mashable

Google’s Knowledge Graph Ready For Halloween With Fun Easter Eggs

Mashable spotted some clever easter eggs from Google for the upcoming Halloween holiday. Google is utilizing the knowledge graph to provide fun answers to searches for [Ghost], [Witch], [Skeleton], [Grim Reaper]. For example, if you look at the knowledge graph for Witch, you will learn that to defeat them, you just need to throw a […]

SearchCap: The Day In Search, August 27, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the […]

SearchCap: The Day In Search, May 2, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable Typically, the country-code top level domain (ccTLD) is just that — a country code. For instance, example.co.uk has content […]

SearchCap: The Day In Search, May 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect of their TV ads on their online marketing […]

Six Degrees Of SEO Bacon & B2B Link Building Q&A

Several weeks ago, I had the privilege of being part of a Search Marketing Now (SMN) webinar, it was sponsored by Optify and focused on B2B link building tactics. Scott Fasser, Director of Customer Experience at Optify and I shared a number of B2B linking tactics and then hosted a lively Q&A session. We ran out of time and […]

WSJ Says Big Google Search Changes Coming? Reality Check Time!

The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining “semantic” smarts to understand more about what words mean. I’m scratching my head, since Google already does this. Methinks Google’s PR […]

SearchCap: The Day In Search, February 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’ By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first […]

SearchCap: The Day In Search, January 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil? I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory […]

SearchCap: The Day In Search, December 6, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Super Early Bird Rates Expire Soon – Register Now, Save $400 February 28 – March 1 in San Jose, CA Attend SMX West and get expert insights and real-world-proven […]

Google’s +1 Button Now Works With Google +, Go Figure!

Google has announced that the Google +1 button now works with Google’s social network, Google +. +1 Button Sharing on Google + Now when you click a +1 button on a publisher web site, such as this one, you will be able to share that article directly with your Google + circles. All you do […]

SearchCap: The Day In Search, August 4, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Android Now 40 Percent Of Smartphone Market According to the latest comScore data, Android handsets now constitute 40 percent of the US smartphone market. Number two Apple gained modestly, and […]

Google+ At One Month: A Look At Highlights & Controversies

It’s hard to believe that it was just one month ago today that Google+ launched. So much has happened to the fledgling service in this short time. Here is a look at both the highlights and lowlights of Google’s newest social network! Launch & Usage Google+ came out of the gate swinging, amassing 10 million […]

SearchCap: The Day In Search, July 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests Ads Within Organic Search Results? The RKGBlog blog posted a screen shot of Bing testing search ads directly in the organic results. Honestly, I almost cannot believe it – […]

Today On Google+: Business Profiles Terminated, Blueprint For Businesses On Google+ Will Be Made Available To All Shortly

Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Businesses Removed From Google+ Google Removes Mashable, Sesame Street & Other Prominent Accounts From Google+ is a post by Matt McGee which highlights some of the recently terminated Google+ accounts.  Mashable, Ford and even […]

SearchCap: The Day In Search, July 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: StumbleUpon Testing New ‘Explore Box’ Search Tool Some StumbleUpon users have been opted in to a new feature that seems to be aimed at helping them search and find interesting web […]

Today On Google+: Business Profile Updates, What Google+ Is Really About & The First Google+ User?

Below is today’s top news relating to Google+, as reported on Search Engine Land and from other places across the web. Updates For Business Pages Official Google Update For Businesses from Christian Oestilen, ads manager of Google Plus, covers the current state of businesses on Google+.  Google is currently selecting their chosen set of businesses for […]

One Week In, Google+ Users Are Growing Followers, Getting Traffic

Just over a week old, how’s Google+ doing? Comprehensive stats are hard to come by. But from our own experience, along with some other stats out there such as a new top Google+ accounts list, it seems to easily be eclipsing its Google Buzz predecessor. Google Buzz Never Really Buzzed Search Engine Land has been […]

SearchCap: The Day In Search, July 5, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google+ Profiles Will Be Public: Google To Terminate All Private Profiles After July 31st There was speculation back in March that Google was going to launch a social network when it […]