Last-Minute Halloween Costume Hunting? Search Activity Reveals Hot Costumes This Year
Lady Gaga and Snooki … err, Nicole … from MTV’s Jersey Shore were among last year’s hottest Halloween costume searches. Are they back this year, or have other pop culture icons replaced them? Let’s take a look at the hottest 2011 search halloween costume searches, courtesy of a few different sources from Google to one […]
Lady Gaga and Snooki … err, Nicole … from MTV’s Jersey Shore were among last year’s hottest Halloween costume searches. Are they back this year, or have other pop culture icons replaced them?
Let’s take a look at the hottest 2011 search halloween costume searches, courtesy of a few different sources from Google to one shopping search engine. If you’re still on the hunt for a last-minute Halloween costume idea, you’re bound to find something that works below.
Google’s Halloween Costume Search Trends
Google has been digging into Halloween costume searchesBut as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].
As for Lady Gaga, Google says that searches for [lady gaga costume] are about half as popular this year (blue line below) as they were last year (red line).
Google’s blog post doesn’t have a formal list of top costume-related searches, but the company shared this list with the LA Times earlier in the week (notice – no mention of Lady Gaga or Snooki).
- Angry Birds
- Black Swan
- Playboy Bunny
- Nicki Minaj
- Smurfette
- Wilfred
- Monster High
- Tron
- Captain America
- Pan Am
- Charlie Sheen
- Rapunzel
Yahoo’s Halloween Costume Search Trends
Earlier this month, Yahoo reported that “halloween costume idea” searches were already up 351% over 2010 — pretty remarkable stat there. We’re hoping to get some updated information from Yahoo’s post on October 10th, but as of that date, here’s some of what Yahoo reported:
Top Searched Baby Halloween Costumes
- Angry Bird
- Cookie Monster
- Butterfly
Top Searched Celebrity Costumes (this month):
- Lady Gaga
- Nicki Minaj
- Katy Perry
Top Searched Adult Costumes
- Star Wars
- Vampire
- Pan Am Costume
Experian Hitwise: Top Halloween Costume Searches
Just as they did last year, Hitwise has posted the top costume-related search terms it’s seeing — but that was a month ago, so let’s use this updated chart that Hitwise sent us this afternoon. It covers searches over the four week period that ended last Saturday, October 22nd.
That’s the first mention of Strawberry Shortcake so far, but Hitwise also shows that Angry Birds and Black Swan are popular costume searches this month. Also, no Snooki or Lady Gaga.
SortPrice.com: Top Halloween Costumes
SortPrice.com, a shopping search engine, has tracked user searches and site traffic as far back a early September to come up with its list of the top adult and kids costumes this year:
Top Adult Costumes
- Captain America
- Green Lantern
- Where’s Waldo
- The Simpsons Duffman
- Sexy Queen Bee
Top Baby/Kids Costumes
- Harry Potter
- Princess-themed costumes
- Green Lantern
- Captain America
- Elmo
There’s no sign of Black Swan on SortPrice.com’s list, but Angry Birds did make the adult costume list in the No. 7 position … with Jersey Shore and Lady Gaga right behind.
We’ll update this post if Bing weighs in with its list of popular Halloween costume searches.
(Angry Birds costume photos from 1 Stop Costume Shop.)
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
About the author
