Search Engine Market Share Remains Steady In October, comScore Says

There wasn’t much change in U.S. search engine market share during October based on the latest numbers that comScore is reporting for the major/general search engines. The figures haven’t been posted on comScore’s website yet, but they have been distributed to industry analysts already. (Update: They’ve been posted now.)

Here’s a look:

Google: market share in October was 65.6%, down 0.7% from October 2010, but up from 65.3% in September.

Yahoo: 15.2% in October, down from 15.5% in September

Bing: 14.8% in October, up from 14.7% in September

So, comScore pegs the Bing-Yahoo combination at 30% overall in October. It was 30.2% in September and 30.9% in August.

All of the above are what comScore calls “explicit” searches — i.e., the numbers don’t include slideshow “searches” and other types of contextual search activity. If that activity is included, comScore says Google’s October market share jumps to 66.2% thanks to the inclusion of Instant Search activity.

(Stock image via Shutterstock.com. Used with permission.)