SearchCap: Facebook Search On Android, Apple Maps Adds TripAdvisor & Content Ideas

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Facebook Post Search Is Finally Coming To Android Devices

  Facebook’s updated search product was launched for iOS, web and mobile web in December. It’s still only available for users of the U.S. English language setting.

• How To Generate Content Ideas That Result In Links, Leads & Shares

  Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content.

• Apple Maps Adds New Review Sources, Replacing Yelp Outside US In Many Cases

  TripAdvisor and Booking.com reviews now appearing in search results.

• The Future Of Search Engines Is Context

  Columnist Aaron Friedman discusses a mobile search future based on context and the Internet of Things (IoT).

• Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse

  Call it mobilepocalyse, mobilegeddon, mobocalypse or mopocalypse, Google’s big update on April 21 that will reward mobile-friendly pages is coming. If you’re not mobile-friendly, you could find some ranking drops. How to prepare? The folks at Nine Hertz have created an infographic with lots of helpful mobile SEO advice. For more about the coming update, see these […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Was Hostess’ #OpeningDay Tweet A Social Media Slam Dunk?
• George Takei Presents #OdesFromTheCode For H&R Block
• Bank Saves Men From Embarrassment By Camouflaging Pinterest Pages With Man-O-Flage Browser Plugin
• How To Get Links, Leads, Shares & Sales From What You Already Know
• The 7 Most Meaningful Dimensions For Customer Segmentation
• Is Interactive Content In Your Future?
• Periscope Slightly Peaks Out Over Meerkat In The Battle Over Real-time Video
• Spotted: Google+ Stories Appearing As Individual Google Now Cards

Search News From Around The Web:

Industry

• Google in talks with mobile operators for cheap overseas calls, Telegraph

Local & Maps

• Report Reveals Optimal Time To Promote iOS Apps, readwrite.com
• Check Your Local Business Listings in the UK, Moz

Link Building

• Why Link Building Needs to be a More Senior Position, SEO Theory

Searching

• Through the Google lens: Search trends March 27 – April 2, Official Google Blog
• Google Begins Including Dates on Answer Boxes in Search Results to Show Timeliness, The SEM Post
• Google Expands Event Listings With Data From Facebook Pages, The SEM Post
• Hulu Launches Its Own GIF Search Engine, TechCrunch
• Roku Updates Players, Apps With Voice Search, Re/code

SEO

• How Google May Index Deep Web Entities, SEO By The Sea
• 25% of the UK biggest brands fail the mobile-friendly test!, Daniel Bianchini
• 9 Things You Need to Know About Google’s Mobile-Friendly Update, Moz
• April 2015 Google Webmaster Report: SEO Shifts, Panda, Mobile SEO & More, Search Engine Roundtable
• First 7 Steps into SEO Setups for an SMB Owner, CanuckSEO
• What I Hate About SEO #semrushchat, SEMrush Blog
• Why Might Google Answer Boxes be Good for Your Site? – Here’s Why with Mark & Eric, Stone Temple

SEM / Paid Search

• Nick Garner Q&A: Data Mining with SEMrush, SEMrush Blog

Search Marketing

• 3 Tips For Conducting An Effective Client Call, PPC Hero
• Targeting Your Buyer Persona to Your Site Redesign: How to Keep Your Personas First, Renegade Search