SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads Scripts are rolling out in beta
  Nov 7, 2018 by Ginny Marvin

  Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.

• Cortana loses its chief after only 8 months
  Nov 6, 2018 by Greg Sterling

  Microsoft is an AI leader but Cortana lags its rivals in distribution.

• Google Ads intros new ad position metrics
  Nov 6, 2018 by Ginny Marvin

  Four new metrics provide better indications of where your ads appear on the search results pages.

• Learn how distance and intent shape local search
  Nov 7, 2018 by Digital Marketing Depot

  In August 2017, a Think With Google piece stated that local searches without “near me” had grown by 150 percent and that searchers were beginning to drop other geo-modifiers — like zip codes and — from their local queries altogether. Since we can’t always rely on a searcher to state when their intent is local, […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Breaking through with meaningful content marketing in the age of storytelling
  Nov 7, 2018 by Keith Richey

  A conversation on the state of story-driven content with analyst and author Brian Solis.

• Step up your multichannel marketing game
  Nov 7, 2018 by Digital Marketing Depot

  Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data to move […]

• Survey: Expect more holiday spending, ‘blended retail’ shopping this year
  Nov 7, 2018 by Greg Sterling

  Consumers on average will spend roughly $700 on holiday gifts this year.

• CDPs are only scratching the surface of their potential
  Nov 7, 2018 by Michael Katz

  Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform.

• The Media Trust works with UK publishers and vendors to classify cookies
  Nov 6, 2018 by Barry Levine

  The effort is the latest to get a handle on the countless cookies that a typical publisher’s site deposits onto visitors’ browsers.

• Oracle Data Cloud combines Grapeshot and Moat acquisitions for a pre-bid ad filter
  Nov 6, 2018 by Barry Levine

  Called Pre-Bid by Moat, it scans for brand safety, viewability and invalid traffic before a web ad is bid on programmatic platforms.

Search News From Around The Web:

• Continuing the fight against child sexual abuse online, Google Blog
• Google Halloween Search Algorithm Update Continues, Search Engine Roundtable
• Is There a Secret SEO Writing Formula?, SuccessWorks
• Makeup a new look with Google Home Hub and Sephora, Google Blog
• Mountain View Pedestrian Fatally Struck By Google Bus, CBS San Francisco
• Protecting what we love about the internet: our efforts to stop online piracy, Google Blog