• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
SEM

Bing Ads Scripts are rolling out in beta

Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns.

Ginny Marvin on November 7, 2018 at 9:16 am
  • More

Bing Ads Scripts are released in beta.

The long-anticipated beta release of Bing Ads Scripts has arrived. On Wednesday, Bing Ads announced Bing Ads Scripts are rolling out to all accounts.

Why it matters. Scripts can help you automate account management tasks in bulk, automatically — and on a scheduled basis. They are ideal if you’re managing large or numerous campaigns. Think of scripts as next-level automated rules.

You can do things like automatically apply negative keyword lists to campaigns or accounts. Adjust bids based on inputs like weather or recent performance. Enable or pause entities — from keywords to campaigns — when sales end, inventory is out of stock or landing pages 404. Those are just a handful of examples.

How to get started. The Bing Ads Scripts interface is located under Bulk Operations in the left navigation from the Campaigns level in the web interface. If you want to apply a script to multiple accounts, go to Bulk Operations from the Account Summary level in the UI.

In the script editor you can write a new script (advisable only if you have JavaScript scripting experience) or paste an existing script from another source. There are example scripts available from the editor.

More ways to get to know Ads Scripts

  • 3 differences between Bing Ads Scripts and Google Ads Scripts you need to know
  • Introduction to Scripts for PPC
  • Search Engine Land on Ad Scripts

Google Ads Scripts supported. If you already use Google Ads Scripts, getting up and going with Bing Ads Scripts will likely come naturally. The interface and functionality are similar. In fact, you can reuse existing Google Ads Scripts just by copying and pasting them in Bing Ads.

“When you run or preview scripts, Bing Ads will automatically find and replace names of objects that need to be changed and align them to our platform,” said Bing Ads program manager, Prince Bajracharya, in the announcement.

When functions aren’t supported, you’ll see a red squiggly line under them in the preview window. As an example, labels aren’t yet supported in Bing Ads Scripts, so you’ll see the red line under “labels” in the example below. Additional notes. Third-party spreadsheet services aren’t supported yet. You can schedule scripts to run at a certain time or at multiple times by creating a schedule after you save them in the editor.

For more, check out 3 differences between Bing Ads Scripts and Google Scripts you need to know and PPC toolkit expands with Bing Ads Scripts’ cross-account operations.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

BingChannel: SEMMicrosoft AdvertisingSEM Tools: PPCSEO & SEM Tools

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

June 15-16, 2021: SMX Advanced

June 21-22, 2021: SMX Advanced Europe

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

December 14, 2021: SMX Code

Available On-Demand: SMX

Available On-Demand: SMX Report

Available On-Demand: SMX Create

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

Next Event: Sept. 14-15, 2021

Available On-Demand: March 2021

Available On-Demand: October 2020

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • Data & Organizational Roadblocks? Your Path to Frictionless Revenue Optimization
  • Converting with Conversational AI
  • 4 Ways Chatbot Marketing Can Drive Sales
  • Client Reporting Best Practices Guide
  • Gartner Magic Quadrant for Digital Experience Platforms
See More Whitepapers

Webinars

  • Drive Customer Engagement with the Power of Personalization
  • 7 Use Cases That Prove Why You Should Implement DAM
  • Accelerate Your SEO & Content Marketing Program with 4 Key Milestones
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Attend SMX For Only $199

h
Receive daily search news and analysis.

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS
  • Youtube

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok