SearchCap: Google and Facebook accused of plundering, GSC gets new features, IF functions & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• European publishers accuse Google and Facebook of ‘plundering’ their content
  Sep 4, 2018 by Greg Sterling
  Publishers and media companies have stepped up lobbying for a restrictive copyright law that would effectively create ‘link taxes.’
• Google Search Console out of beta, adds more features
  Sep 4, 2018 by Barry Schwartz
  Google has added a manual actions section to the new Google Search Console, and the URL inspection tool now works in real time.
• Find anomalies in your campaign spending with this Google Ads script
  Sep 4, 2018 by Daniel Gilbert
  Contributor Daniel Gilbert shares a customizable script that lets you check for overspending or underspending in your Google Ads account by finding changes in spending.
• Google’s somewhat-new guide to totally excellent ads
  Sep 4, 2018 by Matt Lawson
  As responsive search ads make their way to an account near you, contributor and Googler Matt Lawson shares suggestions on how to implement all of the ad formats in one big happy account. Party time!
• How to use IF functions to speak to different audiences
  Sep 4, 2018 by Joe Martinez
  If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel.
• Google speeds up some searches by 2x with use of Service Worker and Chrome for Android
  Sep 3, 2018 by Barry Schwartz
  Google’s pursuit of speed has led it to use Service Workers to make some repeated searches twice as fast.
• 5 ways to avoid duplicate content and indexing issues on your e-commerce site
  Sep 3, 2018 by Manish Dudharejia
  Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Snap names Time Warner’s former CMO as its VP of US Global Business Solutions
  Sep 4, 2018 by Amy Gesenhues
  Reporting to Snap’s Chief Strategy Officer, Kristen O’Hara will oversee the Business Solutions groups tasked with building advertiser relationships.
• Study: Telecoms have been throttling YouTube and Netflix since demise of net neutrality
  Sep 4, 2018 by Greg Sterling
  Even though it was happening to some degree before this year, the activity has picked up since the FCC decision to change the rules.
• Protect Your Brand: The best defense is a good offense
  Sep 4, 2018 by Digital Marketing Depot
  Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and stop it? How do you […]
• How small businesses can see big results with foundational SEO
  Sep 3, 2018 by Marcus Miller
  Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.
• Here’s why you should crowdsource your programmatic creatives
  Aug 31, 2018 by Grace Kaye
  Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand.
• The ultimate guide to using Bing Webmaster Tools – Part 5
  Aug 31, 2018 by Christi Olson
  Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series.
• How to capitalize on the competitive advantage of real-time data analysis
  Aug 31, 2018 by Stela Yordanova
  Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis.

Search News From Around The Web:

• Marc Andreessen on Why Optimism Is Safest Bet, NYMag
• Always Be Linking: 9 Places B2B Marketers Might Miss Link Opportunities, KoMarketing
• Creating your first SEO dashboard, WOStrategies
• Google says: Alt text is very important in image ranking, Twitter
• How to Reduce Search Ad CPA and Boost Conversions, Marketingprofs
• The web as a database: The biggest knowledge graph ever, Zdnet
• Tracking Cross-domain Iframes – Upgraded Solution, Simo Ahava

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.