SearchCap: Google Dynamic Search ads, advanced speed optimization tips, Google penalties & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google now shows dynamic search ad performance aggregated by landing page
  Sep 10, 2018 by Ginny Marvin
  The landing page report is one of three reports available for dynamic ad targets in the Google Ads interface.
• 3 ways retailers can amplify revenue on Google
  Sep 10, 2018 by Digital Marketing Depot
  Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another, they actually evolve into something new and superior to what they were before. Retailers can apply this idea to their performance marketing strategies.
• Double down on speed optimization with these 9 advanced tips
  Sep 10, 2018 by Aleh Barysevich
  Does your site have a need, a need for speed? Here’s a breakdown of Google’s PageSpeed Insight Rules and best practice advice on optimizing web pages for greater speed performance.
• After Google manual actions expire, algorithms may handle some of those site penalties
  Sep 10, 2018 by Barry Schwartz
  Google has confirmed again that manual actions, human-driven search penalties, can expire over time.
• Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
  Sep 7, 2018 by Ginny Marvin
  The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Customer Data Challenge: Improve martech efficiency and ROI with unified data
  Sep 10, 2018 by Digital Marketing Depot
  Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs.
• Pinterest says it has 250 million active monthly users
  Sep 10, 2018 by Amy Gesenhues
  The social media platform touts more than 750 billion pins, up 75 percent over last year.
• LinkedIn brings Dynamic Ads into Campaign Manager platform
  Sep 10, 2018 by Amy Gesenhues
  Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.
• Facebook advertisers can now manage where Instant Article, in-stream video ads appear
  Sep 10, 2018 by Amy Gesenhues
  Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

Search News From Around The Web:

• #GTMTips: Format Value Option In Google Tag Manager Variables, Simo Ahava
• Bing’s New Automated Bidding Options: What’s the Scoop?, Acquisio
• Could Voice Search Technology Change the Dynamics of Brand Loyalty?, Skyword
• Expert Local Citation Survey: How Important Are Local SEO Citations?, BrightLocal
• Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond, Moz
• Jack Ma to retire as Alibaba chairman, RetailDive

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.