SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: Google to appeal $2.7 billion EU fine
  Sep 11, 2017 by Greg Sterling

  Google still required to make changes to search results during appeal process.

• Google shuts down Fetch As Google for mobile apps
  Sep 11, 2017 by Barry Schwartz

  Google begins removing app indexing features from within Google Search Console.

• Announcing the shortlist of 2017 Search Engine Land Awards nominees
  Sep 11, 2017 by Search Engine Land

  For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult, as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of content and editor-in-chief of Search Engine Land, […]

• Maximizing the potential and value of your SEO team
  Sep 11, 2017 by Bobby Lyons

  Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.

• August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
  Sep 8, 2017 by Joy Hawkins

  Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Facebook tests a new ad format that puts it further ahead of its competitors
• How to market your brand using interactive native content, Part 6
• At IAB’s Podcast Upfront, stories-in-sound strut spectacular ad specs
• Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
• 12-part recipe for product descriptions that sell
• iSpot.tv launches attention-getting analytics for TV ads
• Google rolling out support for AMP landing page in AdWords search campaigns globally
• Lead the charge to use data in every stage of your design process
• Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
• FAQ: Addressable TV & the convergence of digital video and TV ad buying
• Google Attribution: Is Google stepping in because no one else would?
• An email marketer’s top-level guide to DMARC, your best anti-phishing tool
• 6 things you need to know about Google’s Q&A feature on Google Maps

Search News From Around The Web:

Industry

• Google refutes New York Times story on gender pay gap at Google, Business Insider

Local & Maps

• Google Maps Listing Link Spam Still a Big Problem, Bill Hartzer
• Google Maps to help you navigate Delhi Metro, Times of India

Link Building

• 9 ways to make the best of link building with SEMrush, SEM Rush
• How to Get Backlinks with Resource & Links Pages, Search Engine Journal
• The best tools to check for new links, Branded3

SEO

• How Bing Deeplinks & Google Sitelinks Differ, Go Fish Digital
• Content-First SEO, Portent
• DYK: Low-Quality Content On Part of A Web Site Can Affect Rankings For The Same Website On More Important Keyword Rankings, Hobo
• Google Mocks Statement That SEOs Don’t Need To Set Up 301 Redirects, Search Engine Roundtable
• New Google Search Console Data To Come To API In Future, Search Engine Roundtable
• Spammy Structured Data Markup Still An Issue Says Google, Search Engine Roundtable
• Technically 404s Do Use Up Google Crawl Budget, Search Engine Roundtable
• The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data, Moz
• Why Brands Don’t Always Earn Featured Snippets for Their Name in Google, The SEM Post

SEM / Paid Search

• 5 Ideas to Take Your PPC Audience Strategy to the Next Level, Search Engine Journal
• Leverage Google Shopping for a Blowout Holiday Season, PPC Hero

Search Marketing

• Long Tail Keywords, Simple Steps To Drive Notable Revenue, ignitevisibility.com
• SEO This Week Episode 50 • Pillar Pages and Conversion Tips, digitaleer.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.