SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Retailers: GTINs Required By May 16 For Google Product Listing Ads
  Feb 11, 2016 by Ginny Marvin

  GTINs will be required for brand name products sold by multiple merchants.

• 5 Simple Strategies To Improve Your Blog’s Search Rankings
  Feb 11, 2016 by Daniel Faggella

  Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.

• 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
  Feb 11, 2016 by Glenn Gabe

  You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips.

• Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries
  Feb 10, 2016 by Danny Sullivan

  Links will no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
• Wikidata 101 For SEOs
• Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
• Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
• Here Are Nine Brands That Advertised On Snapchat For The Super Bowl
• MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
• The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner
• Using Data.gov And Open Data To Develop Actionable Consumer Insights
• MarTech Today: Facebook Video Ad Features, Twitter’s New Timeline & Wikidata 101
• SAP Ariba CMO Believes There’s No Function More Creative Than Marketing
• Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]
• Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report]
• Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — Report
• Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More
• Digital Body Language: Reading and Responding to Buying Behavior
• Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile

Search News From Around The Web:

Industry

• Google Defends U.K. Tax Settlement Before Lawmakers, Wall Street Journal
• Google Faces U.K. Lawmakers as Osborne’s Tax ‘Victory’ Sours, Bloomberg
• Moz Pro: The Rear View and the Road Ahead, Moz
• New York Attorney General Prosecutes Fake Reviews and Validates Yelp’s Own Efforts, Yelp Official Blog
• Q&A: Exploring Elite SEM’s Launch of New Division To Help High-Volume Marketers Reach Active Shoppers, adotas.com
• The 2015 Moz Annual Report: All the Facts and Then Some, Moz

Local & Maps

• Labelling Polygons in Google Earth, Google Earth Blog

Link Building

• Did Google Remove the Link Search Operator?, Bill Hartzer
• PR Lead Link Acquisition Techniques for SEO, State Of Digital

Searching

• Announcing the People API, Google Developers Blog
• Last-Minute Valentine’s Day Reservations and Gift Ideas, Bing Search Blog

SEO

• SEO: The Quick & Dirty Google Index Diagnostic, Portent
• Google Says Spikes In Crawl Rate Does Not Mean An Algorithm Update Is On Its Way, Search Engine Roundtable
• Google Spam Team Begins Polish Hacker Review, Search Engine Roundtable
• Should Your SEO Team Be Wide or Deep Specialists?, Search Engine Guide

SEM / Paid Search

• 5 Core Ways to Integrate Paid Search and Social Media, BruceClay.com
• 5 Ways to Battle PPC Competitors, Metric Theory
• In PPC, What Was True Then May Not Be True Now, thesempost.com

Search Marketing

• Google Knowledge Graph Edits By Owner Happen Quick, Search Engine Roundtable
• Savvy Content Promotion Strategies &Techniques Used by the Pros, SuccessWorks

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.