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Search Engine Land » Channel » SEO » SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

SearchCap: Google Expands RTBF, Google PLA GTINs & Crawlers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Barry Schwartz on February 11, 2016 at 4:00 pm

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Retailers: GTINs Required By May 16 For Google Product Listing Ads
    Feb 11, 2016 by Ginny Marvin

    GTINs will be required for brand name products sold by multiple merchants.

  • 5 Simple Strategies To Improve Your Blog’s Search Rankings
    Feb 11, 2016 by Daniel Faggella

    Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.

  • 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
    Feb 11, 2016 by Glenn Gabe

    You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips.

  • Google To Remove Right-To-Be-Forgotten Links Worldwide, For Searchers In European Countries
    Feb 10, 2016 by Danny Sullivan

    Links will no longer show for those in the particular country where a RTBF request was made, regardless of the Google edition they use.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

  • Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
  • Wikidata 101 For SEOs
  • Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
  • Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web
  • Here Are Nine Brands That Advertised On Snapchat For The Super Bowl
  • MarTech Maven Scott Brinker: The Adobes And The Oracles Missed The Opportunity
  • The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner
  • Using Data.gov And Open Data To Develop Actionable Consumer Insights
  • MarTech Today: Facebook Video Ad Features, Twitter’s New Timeline & Wikidata 101
  • SAP Ariba CMO Believes There’s No Function More Creative Than Marketing
  • Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]
  • Content Marketing Output Surged 35% In 2015, While Engagement Dropped 17% [Report]
  • Only 32 Percent Of Emails Were Opened On Desktop PCs In 2015 — Report
  • Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More
  • Digital Body Language: Reading and Responding to Buying Behavior
  • Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile

Search News From Around The Web:

Industry

  • Google Defends U.K. Tax Settlement Before Lawmakers, Wall Street Journal
  • Google Faces U.K. Lawmakers as Osborne’s Tax ‘Victory’ Sours, Bloomberg
  • Moz Pro: The Rear View and the Road Ahead, Moz
  • New York Attorney General Prosecutes Fake Reviews and Validates Yelp’s Own Efforts, Yelp Official Blog
  • Q&A: Exploring Elite SEM’s Launch of New Division To Help High-Volume Marketers Reach Active Shoppers, adotas.com
  • The 2015 Moz Annual Report: All the Facts and Then Some, Moz

Local & Maps

  • Labelling Polygons in Google Earth, Google Earth Blog

Link Building

  • Did Google Remove the Link Search Operator?, Bill Hartzer
  • PR Lead Link Acquisition Techniques for SEO, State Of Digital

Searching

  • Announcing the People API, Google Developers Blog
  • Last-Minute Valentine’s Day Reservations and Gift Ideas, Bing Search Blog

SEO

  • SEO: The Quick & Dirty Google Index Diagnostic, Portent
  • Google Says Spikes In Crawl Rate Does Not Mean An Algorithm Update Is On Its Way, Search Engine Roundtable
  • Google Spam Team Begins Polish Hacker Review, Search Engine Roundtable
  • Should Your SEO Team Be Wide or Deep Specialists?, Search Engine Guide

SEM / Paid Search

  • 5 Core Ways to Integrate Paid Search and Social Media, BruceClay.com
  • 5 Ways to Battle PPC Competitors, Metric Theory
  • In PPC, What Was True Then May Not Be True Now, thesempost.com

Search Marketing

  • Google Knowledge Graph Edits By Owner Happen Quick, Search Engine Roundtable
  • Savvy Content Promotion Strategies &Techniques Used by the Pros, SuccessWorks

New on Search Engine Land

    Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

    New mobile Google ad experiment puts favicon in-line with display URL

    Google launches video health tools to help publisher monetization

    SEO pioneer and expert Bill Slawski passes away

    New Yelp feature: Request a Call

About The Author

Barry Schwartz
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Related Topics

Link BuildingSEOSnapchatVideoYelp

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