SearchCap: Google Firefox Push, Bing Ads Preview Tool & YP Cross Retargeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Suggesting Firefox Users Change Their Search Engine & Home Page

  Yahoo won the deal to be the default search engine in Firefox in November; now after losing some search share, Google’s fighting back.

• Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

  Contributor Matt Ackley summarizes key findings from Marin’s recently released report.

• YP Introduces Cross-Device Retargeting With Local Search Query Data

  Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the cross-screen retargeting, YP is working with vendor Tapad and its “Device Graph” methodology. Device Graph combines probabilistic and […]

• Stop Procrastinating: It’s Time To Address Mobile SEO

  Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile.

• Bing Also Testing Google’s Search Design Interface

  Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it.

• Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time

  See how ads will display with bid increases before committing to new keyword bids.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 2015 Super Bowl Teaser Ads & Full Length Commercials: A Run Down Of Brands Gearing Up For The Big Game
• Four Of The Top Six Social Networks Are Actually Chat Apps
• Snickers to Release Crazy Brady Bunch-Themed Super Bowl Ad If Teaser Generates 2.5 Million Social Engagements
• ComScore Aims To Bring Transparency To Programmatic With Independent Metrics
• Why Engagement DOES Matter As A Social Media Metric
• Scoring Big: 5 Ways Mobile Enhances The NFL Fan Experience
• How To Apply Statistical Significance In Business Marketing
• Boost Ad Performance With Click-To-Call In 2015
• Twitter Adds “While You Were Away” Feature To Highlight Important Tweets
• Google Wireless: Company To Offer Mobile Service Using Sprint, T-Mo Networks

Search News From Around The Web:

Industry

• Google’s Matt Cutts On Facebook? A Fake., Search Engine Roundtable
• Turnaround on Track, Yahoo Chief Still Battles, New York Times
• Yandex and VK make it to Top 100 sites in the US, russiansearchtips.com

Local & Maps

• A Marketer’s Guide To The Google Pigeon Update (Infographic), wpromote.com
• Local SEO strategy tips from Kristopher Jones, Yoast

SEO

• Google Results Skewed by Knowledge Graph Gaff, Big Oak Internet Marketing
• 4 Shady Ways Your Competitors Might be Getting an Unfair Edge in SEO, Ahrefs Blog
• 5 Unbeatable Tactics That Will Earn You #1 (Organic) Google Rankings, SEMrush Blog
• App Deeplinks: Making Web Links That Adapt to Mobile App-Users, Pure Oxygen Labs
• Google Mobile Testing Tool & Robots.txt Timing, Search Engine Roundtable
• Google News Editor’s Picks as SEO: Our Initial Results, gawkerdata.kinja.com

Search Marketing

• 5 Years of SEO Changes and Better Goal-Setting – Videos from MozTalk 2, Moz
• How to Find and Select Negative Keywords, Renegade Search