SearchCap: Why Google Ignores Page Titles & “OK Voice” Actions Expand

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Enterprise SEO in 2014 – Webcast this Thursday
  This Thursday, May 1, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast to help you better understand how enterprise brands and agencies are managing the optimization of their search engine visibility, influence and reputations in 2014. Join Jessica Bowman, Founder and CEO of SEOinhouse and Matt Roberts, Chief Strategy […]
• Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own
  Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the […]
• SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save
  The Early Bird rate for Search Marketing Expo – SMX Advanced expires end of day Friday, May 2. Register now, save $200, and guarantee you’re seat at the search marketing conference of the year. SMX Advanced features one-of-a-kind sessions for experienced search engine marketers. See the agenda. Sixty of the world’s most knowledgeable search marketers […]
• Rumor: Google To Broadly Expand “OK Google” Voice Actions
  According to Android Police, Google is preparing a broad expansion of voice actions beyond its search app. The report describes this initiative as “OK Google Everywhere.” Voice actions would extend to other Google apps (e.g., mail, photos) and would also be contextually specific, taking on Google Now-like capabilities. Currently queries and some app-related commands can […]
• Does Google’s Review Count Inflation Give Them An Unfair Advantage In Local Search?
  We all know that monitoring online reviews is important for online marketing; but lately, it seems that not all reviews are created equal. In fact, Google+ Local reviews may have a greater impact than others on your online marketing effectiveness. According to Searchmetrics’ analysis of SEO ranking factors in 2013, Google+ had the highest correlated […]
• Syndicated Content: Why, When & How
  Done correctly, syndication can be a very effective way to help develop your reputation and visibility online. To many, this is a controversial topic, but it really shouldn’t be. You just need to know why it can help you, when to do it and how to do it the right way. And that’s what I […]
• Google Search Lets You Filter Restaurants By What’s Open Now, Price & More
  Google announced you can now filter your restaurant searches by price, ratings, cuisine, and if it’s open right now. All you need to do is go to Google on your desktop or mobile device and search for [show me some restaurants in downtown Austin] or related searches, and Google will give you the ability to […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 360i Claims Its New Search Optimization Tool Removes Mystery Around Adwords Quality Scores
• Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps
• SMX Advanced Early Bird Expiring – Register by Friday, Secure Your Spot & Save
• Report: NBCUniversal Executive Says Social Media Doesn’t Drive TV Ratings
• In 2014, Google Aims To Train 20,000 Third-Party Sales Reps To Sell Local
• Survey: Marketers Say Ad Budgets Will Keep Shifting From TV To Digital Video
• Report: Driven By EU Sales, iPhone Regains Share In Q1
• Get To Know: Bigcommerce’s VP Of Marketing Kirsten Knipp
• The Three Layers Of Data And Analytics Success
• Burger King Resurrects Subservient Chicken Viral Campaign Under Premises Of Fowl Play
• Ronald McDonald Gets A McMakeover & Begins Tweeting From The @McDonalds Account
• “Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch
• AOL Lands 450+ Million New Viewers In Microsoft Video Distribution Deal

Search News From Around The Web:

Industry

• Friday Commentary: Trust and Google, State of Digital
• International Search Marketing Expert Mike Grehan Rejoins Acronym as CMO/Managing Director, PR Web
• The latest chapter for the self-driving car: mastering city street driving, Official Google Blog

Local & Maps

• Google Review Snippets – More Impactful by Half, Mike Blumenthal
• How to Use Google Places Descriptors: Some Early Best-Practices, LocalVisibilitySystem.com

SEM / Paid Search

• 9 Conversion Experts on Why PPC Landing Pages Are the Key to Smarter Marketing, Unbounce
• AdWords Default Settings That Are Wasting Your Money, Cardinal Path Blog

Searching

• Google Search: A visual history, engadget.com
• American Museum of Natural History Unveils New Database With 7,000 Digitized Items (Images, Illustrations, Drawings & More), LJ INFOdocket
• Bing tests bigger URLs, new search button and more, allgoogletesting.blogspot.com
• Bing Translator Plugin for WordPress Enables Webmasters and Developers to Localize Site Content, Bing Webmaster Blog
• Serendipity, a New Faceted Search Tool Utilizes Linked Data to Help With Discovery of Open Educational Resources, LJ INFOdocket
• Your Top-Searched Quesions about Bitcoin, Yahoo Search

SEO

• “Dwell Time”: What is It and What is a Good “Dwell Time” as per Bing and Google, internetmarketingninjas.com
• 3 SEO Opportunities to Look For In a Competitive Link Analysis, komarketingassociates.com
• Essential Nonprofit SEO Resources for Every NGO Marketer, Luna Metrics
• How Page Load Time Affects Your SEO, ReveNewsReveNews
• In Google Authorship, the ‘Who’ Overtakes the ‘Where’, MarketingProfs
• The IRS Puts Bing’s Spider In The Penalty Box?, Search Engine Roundtable
• There Is No Limit To The Number Of Links Per Page For Google, Search Engine Roundtable