SEO

How AI-powered search is reshaping SEO (and what to do about it)

GenAI And Search

The search landscape is shifting fast—and AI is at the center of it. So how should your SEO strategy evolve?

Join a panel of seasoned experts from Exposure Ninja, Dragon Metrics, and Semrush for a discussion on what AI means for the future of search—and how marketers and SEOs can adapt now. In The Impact of ChatGPT and Generative AI on Search: Insights from Industry Experts, you’ll learn:

  • How AI-powered tools are changing the way users search—and what that means for your rankings.
  • What it takes to get your content cited by AI assistants like ChatGPT and Perplexity.
  • How brand mentions, structured data, and topical authority play a bigger role in AI visibility.

Before the webinar, download this comprehensive ebook our panelists will discuss—it’s packed with insights to strengthen your strategy.

This session is designed for SEOs, digital marketers, and brand leaders looking to stay ahead of the curve. Sign up here!

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Editorial disclosure

Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.

About the author

Edna Chavira
Edna Chavira is the Senior Director of Marketing Services at Third Door Media. She has over 20 years of experience helping B2B companies generate leads and acquire customers.