SearchCap: Google Local Pigeon Update & AdWords Dynamic Sitelinks

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s Pigeon Update Solves Yelp Problem, Boosts Local Directories

  As the analysis continues on yesterday’s Google local search algorithm changes — that we’re calling the Pigeon update — one thing appears to be clear: Local directory sites are getting better visibility in Google’s search results. More specifically, it looks like Google has fixed its “Yelp problem” and is now showing Yelp pages at the […]

• Pigeon: Search Engine Land’s Name For The New Google Local Search Update

  Last night, Google released a pretty significant local search algorithm update. Google told us there was no internal name for the update but now that we see that this update was fairly significant, so we decided to give it a name: Pigeon. Pigeon is the name we decided on because this is a local search […]

• Google Quick Answers Adds Images

  Google’s quick answer results have recently added images to some of the answers. Alex Chitu spotted this and I was able to replicate it for many queries. Such as for [how old is barack obama] to [how many children does michael jordan have?] Here are both desktop views and mobile views of the images in […]

• “Let Me Google That For You” Bill Aims To Replace Government Agency With Google Search

  Senators Tom Coburn and Claire McCaskill have introduced new legislation aimed at saving taxpayers $66 million a year. What’s their plan? It’s the “Let me Google that for you” Act, and its goal is to replace the National Technical Information Service (NTIS) agency with a simple Google search. Started in 1950, the NTIS collects and […]

• Search In Pics: Hillary Clinton At Google, Google’s Iron Chef & Alice Cooper Band At Google

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. The Next Iron Google Chef: Source: Google+ Hillary Clinton Interviewed By Google’s Eric Schmidt: Source: Google+ […]

• Google’s Matt Cutts: Link Building Is Sweat Plus Creativity

  Back in June, Google head of webspam Matt Cutts participated in the annual You&A at SMX Advanced in Seattle, an hour-long event in which he was interviewed by SEL founding editor Danny Sullivan live in front of a large audience. A variety topics were covered, including important Google news, changes, and updates. The video itself is now on […]

• Google: We’re Working On Multiple Language Translation Detection

  Jon Wiley, Principal Designer for Google Search, participated in a Reddit AMA (Ask Me Anything) discussion, where in one question, he was asked to share something cool he is working on. He shared that Google is working on a feature to listen to multiple languages at the same time and be able to process them […]

• Since May 91,000 Right-To-Be-Forgotten Takedown Requests

  The Right to Be Forgotten (RTBF) content removal requests in Europe keep coming in. It’s difficult right now to know whether they’re leveling off or continuing to increase. On the first day of availability Google’s RTBF online form, it received 12,000 submissions. Sources familiar with the status of Google’s program told us that there had […]

• Google “Pigeon” Updates Local Search Algorithm With Stronger Ties To Web Search Signal

  Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the Pigeon update. The core changes […]

• Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

  Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s what you need to know: Dynamic sitelinks are automatically generated, typically when […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google “Pigeon” Local Search Algorithm Launches
• Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow
• To Successfully Measure B2B Content Marketing, Get In The Friend Zone
• Big Gap Between Awareness And Usage Of Digital Wallets

Search News From Around The Web:

Industry

• Baidu’s mobile search engine reaches 500M active users, techinasia.com

Local & Maps

• Bing Maps REST and SOAP Services Imagery Styling Improvements Now Live!, Bing Maps Blog
• Foursquare: It’s Time to Be Open About Metrics, Ad Age
• Google to SEO’s, Designers & Advertising Agents: You are BACK ON the Map!, Mike Blumenthal
• Street View now available in Serbia, Google Earth Blog

Link Building

• 10 Questions to Guide Your Best Link Building Campaign, Search Engine People Blog
• Google Hypocrisy: Throw Out User Friendly Links, Search Engine Roundtable

Searching

• Google Screws Up with President of India, SEO Kolkata Blog
• Translate Community: Help us improve Google Translate!, Google Translate Blog

SEO

• Business Guide to Choosing an SEO Company in 2015, ignitevisibility.com
• How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday, moz.com
• Latent Semantic Indexing (LSI): What it is and how do you leverage it in SEO?, The Key Word

SEM / Paid Search

• PPC Education Accounts For Back to School, PPC Hero
• PPC Roundtable: Back To School, PPC Hero

Search Marketing

• Chapter 7: Rhyme & Reason: Focus Your Sites, ISOOSI Blog
• Video: Google Local Search Algorithm Update, AdWords Changes & Google Photobomb With Hillary Clinton, Search Engine Roundtable