SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Drops Change Location Search Filter From Search Results
Dec 1, 2015 by Barry SchwartzGoogle seems to have dropped yet another search tool/filter, this one for location settings.
- Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Dec 1, 2015 by Ginny MarvinMobile drove over half of paid search clicks on Thanksgiving and Black Friday.
- Google Image Search Lets You Save Images For Later With Stars
Nov 30, 2015 by Barry SchwartzGoogle brings back starring for saving image search results to your photo collections.
- [Reminder] Live Webcast – Search And The Local-Mobile Consumer
Dec 1, 2015 by Digital Marketing DepotSearch must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can […]
- Don’t Blame The Google Algorithm For Search Traffic Declines
Dec 1, 2015 by Winston BurtonWondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.
- The Outreacher: Building Links With Social Skills & Science
Dec 1, 2015 by Garrett FrenchWhat does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the Outreacher.
- Optimizing For Mobile Search In 2016: A Continuous Process
Dec 1, 2015 by Jim YuMobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.
- Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
Dec 1, 2015 by Sponsored Content: MarchexResearch from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click to call directly from paid search ads to the tune of $4 billion in advertising spend […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Organically Grown Email Lists – The Inside Track For Agencies
- Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year
- Flash Fades Further As Adobe Renames Its “Flash Professional” Animation Tool
- Google’s Chrome Android App Loads Pages Without Images When Low Bandwidth Detected
- YouTube Opens Voting For 2015’s Most Iconic Ads With Launch Of #TheYouTubeAd Of 2015 Contest
- Brands, Take Back Control Of Your Data
- The Big Social Tools Roundup From SocialPro
- My Top 5 Favorite Apology Emails
- 3 Steps To Display Advertising Success
- MarTech Today: 3 Google Patents, UX > Discounts & HTTP/2
- App Discovery Platform IronSource Launches “Fastest Growing Apps” Tool
- Millennials’ Growing Distrust Of Plastic Cards Pave Way For Digital Payments
- Could Google’s New Star Feature For Images Challenge Pinterest?
Search News From Around The Web:
Industry
- It’s Here! The MozCon Local 2016 Agenda, Moz
- Google’s Illyes: I’d Marry The Google Algorithm If I Could., Search Engine Roundtable
Link Building
- Catch these ‘must have’ links with Majestic, Majestic Blog
- Google: Disavowed Links Show In Google Search Console Link Report, Search Engine Roundtable
Searching
- Answer (Part 2): How can you search all the coasts?, SearchReSearch
SEO
- Everything you NEED to know about RankBrain, theupperranks.com
- Google Manual Actions on a Subdomain Don’t Affect Rest of the Site, thesempost.com
- Image Hijacking in Google Image Search: How it works and how to protect, Forecheck
- The Reason SEO Is So Squirrely, business2community.com
- Yoast SEO 3.0 release: a recap, Yoast
SEM / Paid Search
- 4 Different Caps PPC Allows You To Wear, PPC Hero
- 5 More Excel Tips To Get You Through Your Workday, PPC Hero
Search Marketing