SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Drops Change Location Search Filter From Search Results
  Dec 1, 2015 by Barry Schwartz

  Google seems to have dropped yet another search tool/filter, this one for location settings.

• Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
  Dec 1, 2015 by Ginny Marvin

  Mobile drove over half of paid search clicks on Thanksgiving and Black Friday.

• Google Image Search Lets You Save Images For Later With Stars
  Nov 30, 2015 by Barry Schwartz

  Google brings back starring for saving image search results to your photo collections.

• [Reminder] Live Webcast – Search And The Local-Mobile Consumer
  Dec 1, 2015 by Digital Marketing Depot

  Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile technology more, which affects how marketers engage with – and convert – the local shopper. On Thursday, December 3, hear from BIA/Kelsey’s Abid Chaudhry and YP’s Luke Edson about how national brands can […]

• Don’t Blame The Google Algorithm For Search Traffic Declines
  Dec 1, 2015 by Winston Burton

  Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it’s the result of an algorithm update.

• The Outreacher: Building Links With Social Skills & Science
  Dec 1, 2015 by Garrett French

  What does an enterprise link-building team look like? In his final piece in a five-part series on the topic, columnist Garrett French describes the Outreacher.

• Optimizing For Mobile Search In 2016: A Continuous Process
  Dec 1, 2015 by Jim Yu

  Mobile is continuing to grow, so how can you win in mobile search this coming year? Columnist Jim Yu has some advice.

• Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
  Dec 1, 2015 by Sponsored Content: Marchex

  Research from Google has shown that the most common response to a mobile local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click to call directly from paid search ads to the tune of $4 billion in advertising spend […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Organically Grown Email Lists – The Inside Track For Agencies
• Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year
• Flash Fades Further As Adobe Renames Its “Flash Professional” Animation Tool
• Google’s Chrome Android App Loads Pages Without Images When Low Bandwidth Detected
• YouTube Opens Voting For 2015’s Most Iconic Ads With Launch Of #TheYouTubeAd Of 2015 Contest
• Brands, Take Back Control Of Your Data
• The Big Social Tools Roundup From SocialPro
• My Top 5 Favorite Apology Emails
• 3 Steps To Display Advertising Success
• MarTech Today: 3 Google Patents, UX > Discounts & HTTP/2
• App Discovery Platform IronSource Launches “Fastest Growing Apps” Tool
• Millennials’ Growing Distrust Of Plastic Cards Pave Way For Digital Payments
• Could Google’s New Star Feature For Images Challenge Pinterest?

Search News From Around The Web:

Industry

• It’s Here! The MozCon Local 2016 Agenda, Moz
• Google’s Illyes: I’d Marry The Google Algorithm If I Could., Search Engine Roundtable

Link Building

• Catch these ‘must have’ links with Majestic, Majestic Blog
• Google: Disavowed Links Show In Google Search Console Link Report, Search Engine Roundtable

Searching

• Answer (Part 2): How can you search all the coasts?, SearchReSearch

SEO

• Everything you NEED to know about RankBrain, theupperranks.com
• Google Manual Actions on a Subdomain Don’t Affect Rest of the Site, thesempost.com
• Image Hijacking in Google Image Search: How it works and how to protect, Forecheck
• The Reason SEO Is So Squirrely, business2community.com
• Yoast SEO 3.0 release: a recap, Yoast

SEM / Paid Search

• 4 Different Caps PPC Allows You To Wear, PPC Hero
• 5 More Excel Tips To Get You Through Your Workday, PPC Hero

Search Marketing

• Google Keyword Planner’s Dirty Secrets, Moz

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.