Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Topic: Google Patents
Former Googler: Google ‘using clicks in rankings’
Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
14 ways Google may evaluate E-A-T
Learn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
SearchCap: Google Search Console welcomes API, SMX Advanced recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local pack business categories dynamically change based on queryJun 18, 2018 by Barry Schwartz Google now uses searchers’ keywords to customize the local pack business categories. How social networks usurp […]
Why crawl budget and URL scheduling might impact rankings in website migrations
You've down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
SearchCap: Google Merchant Center update, SEO & Chrome
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google debuts a brand new look for Merchant CenterAug 30, 2016 by Ginny Marvin A much needed face lift also includes some new features. Mastering Online-to-Offline Marketing: New Digital Strategies for […]
Google To Shut Several Search APIs In February
Google to close the Google Patent Search API, Google News Search API, Google Blog Search API, Google Video Search API, Google Image Search APIs on February 15.
SearchCap: Google Location Setting, Save Google Images & Thanksgiving Search Spend
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops Change Location Search Filter From Search ResultsDec 1, 2015 by Barry Schwartz Google seems to have dropped yet another search tool/filter, this one for location settings. Search Spend Rose […]
SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West Nov 30, 2015 by Search Engine Land Do you manage the search marketing team at your company or […]
SearchCap: Google Store Data, AdWords Shopping Ads & Semantic Search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 Google Patents You Need To Know About In 2016Nov 25, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could […]
3 Google Patents You Need To Know About In 2016
Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for you and your clients.
SearchCap: Slow Google Panda, SEO Landing Pages & TheLandys Extended
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Deadline Extended For 2015 Search Engine Land Awards Entries Due to overwhelming response and the high level of interest, we have decided to extend the entry deadline for the Search Engine […]
Google Patent Search Upgrade Adds Prior Art & Scholar Results
Google makes it easier for users to find patents with the new Patent Search. Mostly because of Google's efforts behind the PTO’s Patent Quality Initiative.
SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation HERE mapping unit could fetch more than $4 billion in new bidding war. When Google’s In Your Brain: […]
BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics
Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by some today is that this could be the beginning of a wave of litigation as BrightEdge seeks to capitalize on its newly granted IP or goes after competitors that it perceives to […]
SearchCap: The Day In Search, September 17, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Patent Search Expands To China, Germany, Canada & WIPO Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional […]
Google Patent Search Expands To China, Germany, Canada & WIPO
Google announced they have expanded their database of patent documents within Google Patent Search to include patent documents from an additional set of agencies. The new patent agencies included in Google Patent search include China, Germany, Canada, and the World Intellectual Property Organization (WIPO). Since the database now includes patent documents from around the world, […]
SearchCap: The Day In Search, August 15, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study] Hanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling […]
SearchCap: The Day In Search, July 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, […]
SearchCap: The Day In Search, June 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To End Sponsored Search Ads — For Now Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” […]
SearchCap: The Day In Search, April 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: If Search Results Were NCAA Championships, Then All Bets Would Be On Louisville The data analytics firm Chitika has created an infographic showing search volume for the final four teams in […]
SearchCap: The Day In Search, February 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site Google’s head of search spam, Matt Cutts, released a video today explaining how a webmaster can location which […]
SearchCap: The Day In Search, February 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How Facebook Made Me Search In Strange New Ways Have you ever thought to yourself, “I wonder who I know that has gone skydiving, lived in France, eats Chinese food, while […]
SearchCap: The Day In Search, August 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent […]
SearchCap: The Day In Search, April 25, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Update Targeting Webspam In Search Results Google has announced that it is releasing a new search algorithm that it hopes will better catch people who spam its search results […]
SearchCap: The Day In Search, April 20, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Shuts Down Patent Search, Google Related Toolbar, One Pass & Vaccine Finder After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several […]
Google Redirects Patent Search, Shuts Down Google Related Toolbar, One Pass & Vaccine Finder
After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several Google products being phased out in the company’s latest “spring cleaning” announcement, along with the One Pass payment system for news publishers, Google Patent Search losing its own home page and Google Flu Vaccine Finder. Google Related is […]
SearchCap: The Day In Search, February 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Linked Pages: Better People Search Results Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized […]
SearchCap: The Day In Search, November 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Leads In Search Engines’ Efforts To Woo TV Viewers Google’s “Dear Sophie” TV spot for Chrome, in which a father creates a Gmail account for his newborn daughter and sends […]
SearchCap: The Day In Search, August 30, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Tightens Relevancy And Quality Requirements In AdCenter Microsoft has announced changes that tighten up its adCenter Relevancy and Quality policy for ads served to the U.S. and Canada. Changes are […]
SearchCap: The Day In Search, July 13, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why The Search Engines Still Need Display Search ad revenues remain the driving force behind the big search engines, Google and Microsoft’s Bing. However, the rise of display advertising and the […]
SearchCap: The Day In Search, March 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s Farmer Update, How It Should’ve Worked & SEO Help For Affected Sites It should be no surprise that Google’s Farmer update (AKA “Panda” update) dominated the conversation […]
SearchCap: The Day In Search, October 6, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Firefox To Add Bing As Search Option Bing announced that in the upcoming version of Firefox, Bing will be added as one of the standard set of search provider options. This […]
SearchCap: The Day In Search, August 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]
Yolink Goes After Publishers With Search Preview Tool
There have been many search “preview” tools, plug-ins and add-ons that try and give users a peek at what’s behind a link on a SERP. Their objective is to circumvent the click and enable people to more quickly get to desired information. Almost all of these tools have failed to deliver on the promise of […]
SearchCap: The Day In Search, December 7, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goggles Search By Images Google Goggles, which I wrote about this morning, is actually now live at google.com/mobile/goggles. The Google Mobile Blog announced it, saying: In a nutshell, Goggles lets […]
SearchCap: The Day In Search, November 12, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 27, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 24, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.