15 lessons from 15+ years in search
From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.
Topic: RankBrain
What is visual content? 17 types that drive links, shares, and traffic
A complete guide to visual content marketing. Includes 17 types of visual content that you can try today.
10 important SEO metrics to track
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
Google leadership changes with Jeff Dean out, Demis Hassabis role change and more
Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode.
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Visual semantics: The missing piece of topical authority
Patents, research, and case studies suggest Google looks beyond text. Learn how page design influences search visibility.
Google’s expanded candidate set and the selection crisis
As AI systems evaluate broader content pools, selection depends on verification, semantic relationships, and information gain.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
Google may be about to widen the SEO playing field
Court testimony and new Google research suggest Google could soon evaluate a much larger pool of pages for rankings.
Is there still a long-term game for SEO in AI search?
SEO isn’t going away, but the rules are shifting. Learn how to blend core tactics with AI search behaviors to stay competitive.
AI Overviews optimization guide: How to rank in generated results
Learn how to optimize your content to rank in Google AI Overviews. Get expert tips on brand authority, content coverage, and which keywords to target.
SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
Debating SEO vs. GEO misses the point: How to think in terms of visibility
The SEO vs. GEO debate is a distraction. As discovery fragments across Google, ChatGPT, and social platforms, brands need unified visibility measurement — not separate strategies.
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
Why AI still runs on search – and SEO still runs the show
AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
Enterprise SEO: A complete guide for scalable search success
Master enterprise SEO with strategies for scale, governance, and global visibility. Learn how large organizations drive results across millions of pages.
What is AI SEO? How artificial intelligence is changing search optimization
Discover how AI is revolutionizing SEO — from smarter keyword research to automated content strategies. Learn what AI SEO is and how it boosts rankings and results.
The ABCs of Google ranking signals: What top search engineers revealed
New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of search.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
The shift to semantic SEO: What vectors mean for your strategy
As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.
How Google Search uses AI
Explore how Google's AI systems like RankBrain, BERT and MUM influence search results and what it means for your SEO strategy.
How Google Search ranking works
An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results.
Why information satisfaction is key to Google’s ranking algorithms
Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.
Does HTML structure matter for SEO?
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
How Google Search and ranking works, according to Google’s Pandu Nayak
Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results.
7 must-see Google Search ranking documents in antitrust trial exhibits
Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more.
Links are not a top 3 Google Search ranking factor, says Gary Illyes
Google's Gary Illyes said people overestimate the importance of links, saying they haven't been a top 3 ranking factor for some time.
Former Googler: Google ‘using clicks in rankings’
Does this mean clicks are a direct ranking factor? No. In fact, BERT and MUM are making user data less important.
AMA with Google’s Gary Illyes: 15 quick SEO takeaways
Google's Gary Illyes on ranking signals, AI content, voice data in GSC, Core Web Vitals, the importance of links and much more.
The most underrated SEO factor
Unlocking the SEO secrets: The powerful impact of branding on SEO.
9 warning signs your SEO consultant is NOT competent
Not every SEO consultant is qualified. Hire the best SEO consultant for your needs by watching out for these red flags.
Beyond keywords: How entities impact modern SEO strategies
Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and ways to adapt and thrive in this new era.
How SEOs can embrace AI-powered search
Here's a look at Google's history with AI, how recent developments impact the industry and what SEOs can do to keep up with changing times.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
This day in search marketing history: March 21
No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google wins KinderStart case and more.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.