SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking
  Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever.
• The Hardest AdWords Quiz You’ll Ever Take
  You think you’re an AdWords expert, but we’re betting you can’t score 100% on columnist Larry Kim’s quiz!
• SMX West Starts Next Tuesday; All Access Conference and Free Expo+ Passes Still Available
  Search Engine Land’s SMX West conference begins next Tuesday in San Jose. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, engage with your audience, improve conversions and maximize your ROI. Invest in attending SMX West and you’ll get 3 days of […]
• The Importance Of Search Data In Your Marketing
  When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Report: Each Share Is Worth $2.56 In Revenue & Average Social Orders Are 8.2% Larger
• Google Analytics Now Displaying Malware Notifications
• NPD Group, Slice Intelligence Partner To Offer More Comprehensive E-Commerce Data For Retailers
• Report: YouTube “Roughly Break Even” Even With A Billion Users
• Twitter Adds Two New Tracking Tools To Measure ROI On Ads
• PureClick Gains MRC Accreditation For PPC Click Measurement Metrics
• Twenty20′s Crowd-Sourced Stock Image Service Exits Beta
• VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years
• Understanding User Intent Differences Across Devices To Supercharge Your Marketing
• SMX West Starts Next Tuesday; All Access Conference And Free Expo+ Passes Still Available
• DIY Enterprise-Level Marketing Data For Every Size Business
• Is Yahoo’s Rise In Search Market Share About To End?
• Google Piloting App Ads In Google Play Store Search Results
• TubeMogul, Dailymotion Announce Video Ad Partnership
• Jägermeister Instagram Campaign Reached 3.24 Million And Increased Followers By 63 Percent

Search News From Around The Web:

Industry

• A Google Computer Can Teach Itself Games, New York Times
• Google Puts European Operations Under a Single Executive, Wall Street Journal
• Searchmetrics accelerates momentum with over 110% global growth and 250% US growth in 2014, realwire.com

Local & Maps

• Google My Business Listing Fraud Through Craigslist, Search Engine Roundtable

Link Building

• 19 SEO Experts Take On: Getting Good Links Alone Can Remove Penguin Penalty, digitalphilippines.net
• 3 Things You Need To Know About SEO in 2015, Ahrefs Blog

Searching

• Bing Predicts goes back to its roots with a reality check, Bing Search Blog
• Google Search Auto Suggest Displays Knowledge Graph Data, Search Engine Roundtable
• Vurb Is Mobile Search For Finding Things and People, thenextweb.com

SEO

• 6 Tips From the Monty Python School of SEO, Search Engine Watch
• Do Exact Match Domains Help or Hurt Google Rankings? John Mueller Weighs In, The SEM Post
• Google SEO: Should Titles & H1 Tags Be Identical?, Search Engine Roundtable
• How To Do A Complete SEO Audit, Search Engine People
• New SEO Myths and Lies in 2015, SEO Theory
• The Twitter And Google Deal: What, Why and How To Use It, koozai.com
• [Updated] How to Write a Title That Gets Clicks, seocopywriting.com

SEM / Paid Search

• Updated AdWords API Terms and Conditions and New Policy Center, Google Ads Developer Blog
• Finding Ad Copy Significance Levels Through Excel Testing, PPC Hero
• Google Ads Developer Blog: Updated AdWords API Terms and Conditions and New Policy Center, googleadsdeveloper.blogspot.com
• My Experience With An Adult PPC Client, PPC Hero
• Paid Search Tips For Winning at eCommerce, State of Digital

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.