SearchCap: Google service ads, local search & Halloween

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google home services ads program rebrands, expanding to 30 cities by end of 2017
  Oct 31, 2017 by Ginny Marvin

  The program is now in 17 cities. A new app helps businesses manage leads throughout the day.

• Customer Experience in the Age of Social Media
  Oct 31, 2017 by Digital Marketing Depot

  Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools and platforms to deliver long-term value and act on real-time customer insights to drive […]

• Oh, no! AdWords can now spend double your budget. Or not…
  Oct 31, 2017 by Daniel Gilbert

  In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.

• The ever-growing local search universe
  Oct 31, 2017 by Adam Dorfman

  Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.

• Halloween Google doodle tells the story of Jinx, the lonely ghost
  Oct 31, 2017 by Amy Gesenhues

  To celebrate today’s trick-or-treating festivities, Google put together a mini-movie about a ghost who just wants to join in on the fun.

• 9 reasons why search marketers have been at the cutting edge of marketing technology
  Oct 30, 2017 by Ginny Marvin

  Scott Brinker on why search marketers are uniquely qualified to lead in the new “martech era.”

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 13 outdated SEO tactics that should terrify you
• How to ensure your external PPC account audit isn’t a waste of time
• The ROI of recommendation engines for marketing
• Connect with your audience across multiple channels and at scale
• E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip
• Vistar launches private marketplace for Digital Out-of-Home
• Content Analytics launches retailers’ Scorecards for brands’ product pages
• Ad-mageddon! Ad blocking, its impact, and what comes next
• Ceridian CMO says internal communications are key to branding through an acquisition
• Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

Search News From Around The Web:

• Google Says Pruning Content Never Should Have Worked For Panda, Search Engine Roundtable
• Google AMP for Publishers: what SEOs need to know, State of Digital
• Google Alerting Business Owners to Recent Questions in the New Search Dashboard on Mobile, Mike Blumenthal
• Google: Indirect Benefits of Improving Page Speed, The SEM Post
• How to Track Rank for Google Top Stories, RankRanger
• Reverse SEO, What is Reverse SEO?, Social Patterns
• See how your feedback has reshaped Bing Ads in the second half of 2017, Bing Ads Blog
• The Most and Least Popular Halloween Costumes of 2017 By Paid Search Clicks, AdGooroo
• Top 5 Link Building Methods for 2018 According to Advanced SEOs, SEM Rush
• Why Duplicate Content is Bad for Your Website, Hallam Internet