Shopify’s checkout overhaul means it’s time to migrate your Google Tags
Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.
Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon.
Key deadlines. Shopify Plus merchants must migrate by Aug. 28, 2025. Non-Plus merchants have until Aug. 26, 2026. Missing these dates could result in a total loss of conversion tracking on your Thank You and Order Status pages.
The fix. Use the Google & YouTube app. The Google & YouTube app, developed by Google for Shopify, is now the go-to way to handle all things measurement, ads, and analytics.
Why migrate now?
- No code hassle: Easy, direct integration with Google Ads, Analytics, YouTube, and Merchant Center.
- Future-ready: Supports Shopify’s evolving checkout.
- Performance boost: Unlock advanced features like Enhanced Conversions and Customer Match with just a few clicks.
Why we care. Shopify is phasing out legacy methods (like checkout.liquid and “additional scripts”) that many merchants use to install Google tags. If you aren’t ready, you risk losing conversion data, which is critical for optimizing ad performance and reporting.
Who needs to take action? If your Google tags live in checkout.liquid (Shopify Plus only), “Order status page additional scripts,” custom pixel setups, or legacy Google Analytics setup in Online Store > Preferences – you need to migrate. Its recommended that you migrate all Google tags to the Google & YouTube app to avoid data loss and performance issues.
Things to watch. Google Tag Manager isn’t supported in the app, so move tags out of GTM containers for full compatibility. Custom Pixels might work, but are unreliable – Google can’t guarantee their performance. If you didn’t update your Analytics tags before Feb. 2, Shopify converted them to custom pixels, which can cause inaccurate data.
Bottom line: Shopify’s checkout changes are here. If you’re running ads or relying on Google Analytics, migrating your tags to the Google & YouTube app is not optional – it’s essential to ensure you see as accurate data as possible.
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