SearchCap: Google shorter snippets, Google review notifications & paid search tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google confirms it shortened search results snippets after expanding them last December
  May 14, 2018 by Barry Schwartz

  Time spent increasing meta descriptions for the longer Google search results snippets may have been wasted.

• Improve paid search lead-gen with cohort analysis
  May 14, 2018 by Megan Taggart

  Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.

• Google to notify those who leave reviews when business owners respond
  May 14, 2018 by Barry Schwartz

  The new feature will be rolling out over the next few days.

• Driving calls with PPC: 5 mistakes most search marketers make
  May 14, 2018 by Sponsored Content: Invoca

  Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common tactic in any considered purchase category where […]

• Improving e-commerce text ads with ad customizer data feeds
  May 14, 2018 by Joe Martinez

  No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.

• Guide to paid media management software
  May 14, 2018 by Digital Marketing Depot

  Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid media campaign management platforms and the considerations involved in implementation. Included in […]

• Wanted: Session ideas for SMX East
  May 14, 2018 by Chris Sherman

  We want your input to help us plan our upcoming SMX East conference, which will be taking place on October 24-25, 2018. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […]

• Mother’s Day Google doodle honors moms with hand-painted artwork
  May 13, 2018 by Amy Gesenhues

  The brightly colored doodle leads to a search for Mother’s Day.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Improving e-commerce text ads with ad customizer data feeds
• Improve paid search lead-gen with cohort analysis
• Shoppables are just getting started
• Lithium will ‘sunset’ its Klout service on the day GDPR launches
• IAB Tech Lab launches aggregation service for ads.txt
• Facebook says it has suspended 200 apps for possible misuse of data
• Google issues updated GDPR guidance to publishers on how to gain consent from users
• Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
• Driving calls with PPC: 5 mistakes most search marketers make
• Snapchat begins rolling out redesign on iOS that reverses changes launched last year

Search News From Around The Web:

• Is Google thinking of going back to shorter Meta Descriptions?, Brodie’s Blog
• A Complete Guide to Broken Link Building for Digital Marketers, Jeff Bullas
• Disambiguating Search Input Based On Context of Input, Go Fish Digital
• Google Search Algorithm Update Brewing From The Weekend?, Search Engine Roundtable
• In-Depth Competitive Device Trends Analysis, PPC Hero
• One simple way to get more out of Google, Google Blog
• The GDPR Is Coming. Here’s How It Will Affect Your AdWords Account, WordStream
• Why You Need a Pay per Click (PPC) Ad Campaign in 2018, redcanoemedia.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.